# Water-Plunging Purses The Burberry Brights Spring/Summer 2011 Collection Makes a Splash By Chalaine Mantha | Published 2011-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-brights-spring-summer-2011 References: [designscene.net](http://www.designscene.net/2011/02/burberry-brights-spring-summer-2011.html) & [burberry](http://www.burberry.com/store/burberry/global/regionSet.jsp) The [Burberry](https://www.trendhunter.com/trends/burberrys-holiday-campaign) Brights Spring/Summer 2011 collection holds a great choice of [bright summery colors](https://www.trendhunter.com/trends/bright-crystal). The campaign video shows the [purses diving into water](https://www.trendhunter.com/trends/tom-daley-and-malibu), which might cause some people to cry out! The video is unique, unexpected and fun to watch. The Burberry Brights Spring/Summer 2011 campaign is a smart way to get people's attention because no one would expect any purse-owner to dunk their Burberry piece into a pool of water! **Implications** - The underwater world was once one that consumers and companies alike feared exploring, and left alone for divers to cover. However, in recent years there has been a prominent consumer fixation with aquatic advertising. Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 19% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Aquatic Advertising:** Companies who attempt aquatic advertising are guaranteed to have an eye-catching display that will garner great recognition. - **Bright Summery Colors:** The Burberry Brights Spring/Summer 2011 collection showcases a great choice of bright summery colors, offering opportunities for other fashion brands to incorporate vibrant tones into their collections. - **Unexpected Campaigns:** The Burberry Brights Spring/Summer 2011 campaign's unique and unexpected underwater theme presents an opportunity for other brands to surprise and engage their audience with unconventional marketing strategies. ### Where This Applies - **Fashion:** The Burberry Brights Spring/Summer 2011 campaign opens doors for fashion brands to explore innovative designs and experiment with unconventional marketing techniques. - **Advertising:** Aquatic advertising offers a disruptive innovation opportunity for the advertising industry to create attention-grabbing campaigns that stand out from traditional approaches. - **Consumer Goods:** The success of the Burberry Brights Spring/Summer 2011 campaign highlights the potential for consumer goods companies to captivate consumers by incorporating unexpected elements in their marketing campaigns. ## Related on Trend Hunter - [Underwater-Created Whimsical Handbags](https://www.trendhunter.com/trends/ariel-swipe.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Juice Pouch Purses](https://www.trendhunter.com/trends/pouch-purse.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md)