# Lab-Grown Fibre Scarves The Burberry B Shield Scarf is Made with Brewed Protein By Laura McQuarrie | Published 2024-10-03 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-b-shield-scarf References: [fashionunited.uk](https://fashionunited.uk/news/fashion/burberry-launches-a-scarf-made-from-lab-grown-brewed-protein-fibre/2024100277899)  British luxury fashion house Burberry's Burberry B shield scarf is comprised of [62% wool, 8% cashmere](https://www.trendhunter.com/trends/reformations-cashmere-collection) and 30% Brewed Protein, the lab-grown fibre produced by Japanese biotech firm [Spiber](https://www.trendhunter.com/trends/biomimicry-fashion) by fermenting plant-based, renewable ingredients. Burberry claims to be the first luxury brand to release a new product made with Brewed Protein, and this soft accessory innovation sports a fashionable fringe and a design inspired by the Equestrian Knight Design. Woven in Italy, this blended scarf is a standout for its super-soft qualities and inclusion of a next-gen fibre poised to reshape the fashion industry. Brands are harnessing [alternative fibers](https://www.trendhunter.com/trends/native-regenerative-wool) to craft warm apparel and accessories, effectively championing a more sustainable fashion industry that prioritizes both comfort and environmental responsibility. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 73% | Activity: 81% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Key Themes Behind This Trend - **Lab-grown Textiles:** Lab-grown textiles like Brewed Protein offer a sustainable alternative to traditional fabrics, setting a precedent for eco-friendly fashion materials. - **Sustainable Luxury Fashion:** The integration of innovative materials such as Brewed Protein highlights a shift towards environmentally-conscious luxury fashion. - **Biotech in Fashion:** Biotech firms producing lab-grown fibers are revolutionizing the fashion industry by introducing biodegradable and renewable materials. ### Where This Applies - **Fashion:** The fashion industry is increasingly incorporating lab-grown fibers to meet the rising demand for sustainable and high-quality materials. - **Biotechnology:** Biotechnology plays a crucial role in developing sustainable materials like Brewed Protein, offering potential for diverse applications beyond fashion. - **Sustainable Manufacturing:** Sustainable manufacturing leverages innovative materials such as lab-grown fibers to reduce environmental impacts and promote eco-friendly consumer goods. ## Related on Trend Hunter - [Progressive Protein-Material Fashion](https://www.trendhunter.com/trends/brewed-protein.md) - [Bio-Based Textile Cashmere](https://www.trendhunter.com/trends/everbloom.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Fossil Fuel-Free Lifestyle Garments](https://www.trendhunter.com/trends/dryrobe-pure.md) - [Plastic-Free Leather Alternatives](https://www.trendhunter.com/trends/new-grain.md) - [Collegiate-Style Winter Scarfs](https://www.trendhunter.com/trends/acne-studios-6.md)