# Chromatic Catwalk Shows United Visual Artists Created Rainbows for Burberry Autumn-Winter 2018 By Joey Haar | Published 2018-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-autumnwinter-2018 References: [dezeen](https://www.dezeen.com/2018/02/21/burberry-united-visual-artists-installation-london-fashion-week/) For the [Burberry](https://www.trendhunter.com/trends/burberry-summer-2024) Autumn-Winter 2018 show at London Fashion Week, the creative team from [United Visual Artists](https://www.trendhunter.com/trends/casa-batll-contemporary) put on a show of their own. To complement the fashion brand's theme of LGBT issues, the London-based studio created a dazzling light show featuring rainbow-colored lasers that created a virtual causeway through which the models could pass. United Visual Artists' rainbow light show came at the very end of the Burberry Autumn-Winter 2018 exhibition, serving as the punctuation point. The show opened with Burberry's normal line for the upcoming season, but toward the end the models were outfitted with [rainbow garments](https://www.trendhunter.com/trends/i-wool-survive) in honor of the aforementioned cause. This presaged the impressive laser show that came next, in which the models walked through the darkened space while the lights surrounded them. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Light Spectacle:** The use of light spectacles in fashion shows creates an immersive and visually stunning experience for audience members. - **Incorporating Social Issues:** Fashion brands are incorporating social issues into their shows to create a deeper emotional connection with consumers. - **Virtual Runways:** Virtual runways are becoming popular, offering a unique and interactive way for models to showcase fashion collections. ### Who This Affects Most - **Fashion:** Fashion industry can explore new ways of incorporating technology and visuals into runway shows. - **Event Production:** Event production companies have an opportunity to create more immersive experiences by incorporating light spectacles into their events. - **Technology:** Technology companies can create innovative solutions to enhance virtual runway experiences. ## Related on Trend Hunter - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Illuminated Drone Shows](https://www.trendhunter.com/trends/very-ralph-documentary.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [4D Designer Exhibitions](https://www.trendhunter.com/trends/gucci-visions.md) - [Oversized Yellow Toy Racetracks](https://www.trendhunter.com/trends/yellow-toy-racetrack.md)