# Dazzling Downpour Ads Burberry April Showers 2011 Campaign Gets Rained In By Summer Luu | Published 2011-04-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-april-showers-2011-campaign References: [fashiongonerogue](http://fashiongonerogue.com/burberry-april-showers-campaign-cara-delevingne-jacob-sutton/) & [burberry](http://www.burberry.com) Just because it's raining like cats and dogs, doesn't mean you can't dress stylishly for the torrent weather like the Burberry April Showers 2011 campaign shows. Sebastian Brice and Cara Delevingne star in the sparkling showers ads dressed in the latest collection to fend off the dazzling downpour. The label's signature trench coats and iconic plaid umbrellas keeps them from getting drenched in the rainfall. This rainy season calls for bold looks in primary colors of blue, red, green and yellow. With these vibrant shades, your gloomy day will surely brighten up with this wondrous weatherproof wardrobe. Some of the pieces are dressed in a patent sheen that shines alongside the raindrops. The images from the Burberry April Showers 2011 Campaign were photographed by Jacob Sutton. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Rainy-day Fashion:** Fashion and retail industry can seek disruptive innovation opportunities by creating high-end weatherproof wardrobe for consumers. - **Advertising in Unfavorable Weather:** Outdoor advertising industry can seek disruptive innovation opportunities by creating more captivating rain-proof campaigns. - **Revitalizing Classics:** Fashion industry can seek disruptive innovation opportunities by updating classic fashion designs to suit contemporary needs. ### Who This Affects Most - **Fashion:** Fashion industry can leverage this trend to create high-end weatherproof wardrobe that is fashionable and functional. - **Retail:** Retail industry can explore opportunities to sell rainproof clothing and accessories that cater to different fashion tastes and preferences. - **Outdoor Advertising:** Outdoor advertising industry can create rain-proof campaigns that engage consumers and create memorable brand experiences. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md)