# Luxury Department Store Takeovers Burberry and Harrods Offer an Immersive Shopping Experience By Ell Smith | Published 2024-02-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-and-harrods References: [wallpaper](https://www.wallpaper.com/fashion-beauty/burberry-harrods-takeover-2024)  Burberry and Harrods are collaborating to offer shoppers an immersive luxury in-store experience to celebrate the fashion house's new outdoors-focused collection. This exciting partnership sees Harrods lit up in Burberry's signature "knights blue" hue, illuminating the store with a deep blue glow each night. The window displays at Harrods have been transformed into camping-inspired scenes, offering shoppers a glimpse into Burberry's outdoor-themed collection. Inside, visitors will discover the "camping corner," a unique display showcasing luxury camping essentials such as hot water bottles and can openers, along with a limited edition ‘orienteering map’. Burberry's iconic trench coats will take center stage, inviting shoppers to embody the brand's adventurous spirit. Even the Harrods doormen will sport a special touch, trading their traditional green uniforms for Burberry blue attire. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 73% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Shopping Experiences:** Burberry and Harrods offer an immersive luxury in-store experience to celebrate a new outdoors-focused collection. - **Transformation of Window Displays:** Harrods transforms its window displays into camping-inspired scenes to showcase Burberry's outdoor-themed collection. - **Iconic Brand Collaborations:** Burberry collaborates with Harrods to create a unique and adventurous shopping experience. ### Sectors Adopting This - **Luxury Fashion Retail:** The luxury fashion retail industry can explore immersive in-store experiences to engage customers. - **Visual Merchandising:** The visual merchandising industry can adapt to the trend of transforming window displays to create unique brand experiences. - **Luxury Brand Partnerships:** The luxury brand partnership industry can tap into the potential of collaboration to create exclusive and exciting shopping experiences. ## Related on Trend Hunter - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Cashmere-Centric Pop-Ups](https://www.trendhunter.com/trends/loro-piana-x-harrods.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md) - [Temporary Luxury Brand Installations](https://www.trendhunter.com/trends/luxury-brand-installation.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md)