# Fruity Dessert Protein Snacks The B-Up Strawberry Ice Cream Protein Bar is Gluten-Free By Michael Hemsworth | Published 2019-02-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bup-strawberry-ice-cream-protein-bar References: [trndmonitor](https://trndmonitor.com/bar-spotlight-yup-brands-box-b-up-strawberry-ice-cream/) & [yupbrands](https://yupbrands.com/) The B-Up Strawberry Ice Cream Protein Bar is the latest flavor from the brand that seeks to offer consumers a delicious way to fuel up after the gym or throughout the day in favor of other less health-focused options. The bars are made with a premium mix of ingredients and contain 20 grams of protein with just three grams of sugar in the mix. The bars are also right in fiber with a whopping [16 grams per serving](https://www.trendhunter.com/trends/fibre-protein-bars) to make them a more well-rounded option compared to other varieties on the market that are all about protein. The B-Up Strawberry Ice Cream Protein Bars are [naturally flavored](https://www.trendhunter.com/trends/smul) to achieve the profile of [rich strawberry ice cream](https://www.trendhunter.com/trends/barebells-cookies-cream) to make them more appealing to consumers who might not like existing options on the market. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 36% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Bars:** Opportunity for developing plant-based protein bars to cater to the increasing demand for vegan and vegetarian snack options. - **Low-sugar Snacks:** Innovation potential in creating low-sugar snacks that provide a healthier alternative to traditional high-sugar desserts. - **High-fiber Foods:** Disruptive opportunity in developing high-fiber food products that promote digestive health and satiety. ### Where This Applies - **Health Food Industry:** Potential for growth and innovation in the health food industry with the development of nutritious and delicious protein snacks. - **Sports Nutrition Industry:** Disruptive innovation opportunities in the sports nutrition industry by creating protein bars that cater to athletes' dietary needs. - **Snack Food Industry:** Opportunity for disruptive innovation in the snack food industry with the production of healthier and more satisfying snack options. ## Related on Trend Hunter - [Sweet Treat Protein Bars](https://www.trendhunter.com/trends/pure-protein-bars.md) - [Nutrient-Packed Protein Bars](https://www.trendhunter.com/trends/pure-protein-ammmaze-bars.md) - [Freeze-Dried Protein Ice Creams](https://www.trendhunter.com/trends/freezedried-protein-ice-cream.md) - [Limited-Edition Protein Bars](https://www.trendhunter.com/trends/bloom-protein-bars.md) - [Balanced Bakery-Inspired Snack Bars](https://www.trendhunter.com/trends/pure-protein-soft-baked-bars.md) - [Protein Puff Bars](https://www.trendhunter.com/trends/protein-puff-bars.md) - [High-Protein Gym-Goer Desserts](https://www.trendhunter.com/trends/nestl-lindahls-pro-strawberry-sundae.md) - [Cookie-Inspired Snack Bars](https://www.trendhunter.com/trends/strawberries-crme-cookiefied-bar.md) - [High-Fiber Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream-range.md)