# Hydrating Immunity-Boosting Supplements Buoy Hydration + Immunity Has a Dual-Purpose Formula By Michael Hemsworth | Published 2020-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/buoy-hydration-immunity References: [bevnet](https://www.bevnet.com/news/2020/buoy-hydration-aims-to-bust-through-cold-flu-season) & [justaddbuoy](https://justaddbuoy.com/) It's reported that a large number of US consumers are chronically dehydrated and deficient in one vitamin or mineral, so the Buoy Hydration + Immunity is intended to help change this in a simple way. The product is achieved with a blend of [vitamins, minerals and antioxidants](https://www.trendhunter.com/trends/emergen-c) that will work to enhance the overall immunity response of the consumer. This is paired with a range of all-natural ingredients that will work to [naturally hydrate](https://www.trendhunter.com/trends/water-plus-supplements). Co-Founder Daniel Schindler addressed the new Buoy Hydration + Immunity saying, "The body needs [electrolytes, vitamins, and minerals](https://www.trendhunter.com/trends/trulabs-hydrate), especially when you’re not feeling well and the last thing you should do is reach for a sports drink or powder that contains sugar and artificial ingredients. Other brands add preservatives, and additives to mask the taste. Buoy + Immunity gives your body what it needs with nature’s best ingredients blended together with antioxidants and herbal extracts.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 22% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hydration and Immunity-boosting Supplements:** The trend of combining hydration and immunity-boosting supplements creates opportunities for natural and holistic wellness products. - **All-natural Ingredients:** The demand for all-natural ingredients in supplements indicates the opportunity for disruptive innovation in the health and wellness industry. - **Vitamins, Minerals, and Antioxidants:** The increasing importance of vitamins, minerals, and antioxidants in our diets creates opportunities for supplement manufacturers and distributors to create new products and marketing strategies. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can benefit from this trend by developing and promoting natural and holistic hydration and immunity-boosting supplements. - **Supplement Manufacturing:** The supplement manufacturing industry can take advantage of the demand for all-natural products by using high-quality ingredients and transparency in labeling. - **Food and Beverage:** The food and beverage industry can explore innovative products that incorporate hydration and immunity-boosting ingredients to meet consumer demand for functional foods and drinks. ## Related on Trend Hunter - [Immunity Support Hydration Supplements](https://www.trendhunter.com/trends/phizz-daily-immune.md) - [Ready-to-Mix Liquid Supplements](https://www.trendhunter.com/trends/liquid-supplement-beverage-enhancer.md) - [Hydration Booster Supplements](https://www.trendhunter.com/trends/air-up-supplements.md) - [Immunity Liquid Beverage Enhancers](https://www.trendhunter.com/trends/immunity-liquid-beverage-enhancers.md) - [Travel-Friendly Immunity-Focused Supplements](https://www.trendhunter.com/trends/immunity-drink-mix.md) - [Unflavored Brain Health Supplements](https://www.trendhunter.com/trends/buoy-brain-health-drops.md) - [Functional Immunity-Boosting Beverages](https://www.trendhunter.com/trends/inner-immune.md) - [Immunobiotic Beverages](https://www.trendhunter.com/trends/inner-immune-by-nouri.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md)