# UV Ticket Initiatives La Roche-Posay Italy's Buoni Sole Helps to Protect Outdoor Workers By Laura McQuarrie | Published 2026-04-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buoni-sole References: [adsoftheworld](https://www.adsoftheworld.com/campaigns/buoni-sole)  Inspired by corporate meal voucher systems across Europe, La Roche-Posay launched the Buoni Sole (Sun Tickets) initiative in Italy to improve access to sun protection for outdoor workers—and double down on the belief that sun protection is a fundamental worker right. “Outdoor workers are significantly more exposed to UV rays, which increases their risk of developing [skin cancer](https://www.trendhunter.com/trends/the-burning-truth) by around 60% compared to indoor workers,” shared Stefania Guida, Associate Professor of Dermatology at Università Vita-Salute San Raffaele. La Roche-Posay Italy and BETC Paris' B2B initiative introduces tickets that function as a subsidy for [sunscreen](https://www.trendhunter.com/trends/nextgen-uv-sunscreens), so that the burden of protecting themselves doesn't fall entirely on workers, who require a considerable amount of sun protection if they are working outside, day after day. ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 83% | Activity: 83% | Freshness: 72% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Employer-provided Sun Protection:** Subsidized sunscreen programs present opportunities to integrate preventive dermatological care into standard employee benefits, transforming how companies budget for occupational health. - **Health Voucher Expansion:** Voucher-style subsidies patterned after meal tickets open possibilities for modular, targeted health spending that can broaden access to preventive products for underserved worker groups. - **Occupational Prevention Rights:** Framing sun protection as a worker right creates room for new compliance-driven services and products that embed prevention into labor standards and procurement practices. ### Where This Applies - **Construction and Outdoor Labor:** High UV exposure among outdoor workers suggests demand for integrated protective solutions combining durable PPE with accessible sunscreen distribution and monitoring. - **Insurance and Risk Management:** Insurers could reimagine underwriting by incorporating preventive dermatological support as a loss-reduction measure that affects long-term claims dynamics. - **Pharmaceuticals and Skincare:** Skincare brands and pharma companies have room to develop workplace-focused formulations and distribution channels that are tailored to heavy, repeated occupational use. ## Related on Trend Hunter - [Dermatologist-Recommended Skincare Expansions](https://www.trendhunter.com/trends/dermatologistrecommended-skincare.md) - [Sunscreen-Inspired Lip Balms](https://www.trendhunter.com/trends/classic-whip-spf-30-lip-balm.md) - [Milky Skincare-First Sunscreens](https://www.trendhunter.com/trends/solar-milk-mineral-spf-40-pa.md) - [Transparency-First SPF Lip Balms](https://www.trendhunter.com/trends/playface.md) - [Lightweight Barrier-Boosting SPFs](https://www.trendhunter.com/trends/byoma-ultralightweight-face-fluid-spf-50.md) - [Invisible Blemish Protectants](https://www.trendhunter.com/trends/mighty-shield.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md) - [In-Studio Earplug Solutions](https://www.trendhunter.com/trends/loop-earplugs.md) - [Men's SPF Daily Moisturizers](https://www.trendhunter.com/trends/daily-moisturizer-with-spf-30.md)