# Stimulating Elephant Readers ‘Bunny With a Toolbelt' Creates Creative Children's Books By Christopher DeLuca | Published 2011-09-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bunny-with-a-toolbelt References: [kickstarter](http://www.kickstarter.com/projects/13421114/bunny-with-a-toolbelts-elephabet-book?ref=spotlight) & [bunnywithatoolbelt](http://www.bunnywithatoolbelt.com/) ‘Bunny with a Toolbelt’ is the name of Hilary Pfeifer’s project where she combines elephants that she creates with every letter of the alphabet. For each letter she thought of a different object and combines it with the word elephant to create a portmanteau. For the letter ‘S’ she combined sushi with elephant to form “sushiphant.” The ‘Bunny with a Toolbelt’ is an innovative project that will certainly spark the imagination of the young and old alike. All of the elephants that Hilary Pfeifer are from [reclaimed wood](https://www.trendhunter.com/trends/eloise-collection). **Implications** - Youth consumers have been particularly hard hit by the recent economic downturn. This group is looking to escape their quotidian realities and [exercise their imaginations](https://www.trendhunter.com/trends/tinkertell) in the process. Companies should take this mindset into account when creating products or marketing campaigns that are specifically geared towards this demographic. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Reclaimed Wood Creations:** There is potential to innovate in the creation of unique and sustainable products with reclaimed wood. - **Portmanteau Naming:** Exploring the use and creation of unique portmanteau words can add creativity and appeal to a product or campaign. - **Imaginative Escapes:** There are opportunities to create products or experiences that allow youth consumers to escape their realities and exercise their imaginations. ### Where This Applies - **Woodworking:** The woodworking industry can explore new ways to create sustainable and unique products with reclaimed wood. - **Publishing:** Publishing companies can incorporate unique and imaginative naming conventions to add appeal to children's books. - **Toy:** Toy companies can create products that allow for imaginative play and escapism for youth consumers. ## Related on Trend Hunter - [Elephant Teething Gloves](https://www.trendhunter.com/trends/moyuum.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Educational Plush Toys](https://www.trendhunter.com/trends/slumberkins.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Imaginative Pared-Back Art Supplies](https://www.trendhunter.com/trends/woset.md) - [GenAI Storybook Illustrators](https://www.trendhunter.com/trends/storybooks-illustrator.md) - [Eco-Friendly Bath Essentials](https://www.trendhunter.com/trends/kids-bath-products.md) - [Children Storytelling Toys](https://www.trendhunter.com/trends/world-traveler-pretend-play.md)