# Waterproof Red Packets K11 and BUNNEY Unveil the First Waterproof Red Packets Using GORE-TEX By Kanesa D | Published 2023-01-31 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bunney References: [hypebeast](https://hypebeast.com/2023/1/k11-bunney-gore-tex-red-packet-year-of-the-rabbit-release-info) & [k11musea](https://www.k11musea.com/?utm_source=K11MUSEA-Instagram&utm_medium=Social&utm_campaign=&utm_content)  K11 and BUNNEY have united to create unique [GORE-TEX](https://www.trendhunter.com/trends/fjallraven-and-goretex) red packages, the first made from renowned weather and water-proof material, to commemorate the start of the Year of the Rabbit. Typically composed of paper, red packets are sometimes thrown away right away after fulfilling their function during the [Lunar New Year](https://www.trendhunter.com/trends/year-of-the-horse-bundle) or Chinese weddings. Even in its fortified card-paper form, the red paper still creases, folds readily, and is easily destroyed. Hong Kong's K11 and the London-based brand BUNNEY decided to replace this traditional paper product with a more sustainable and weather-resistant material like GORE-TEX, which is renowned for its hydrophobic, biocompatible, and weather-durable properties. While it is unclear whether the duo will be stocking this product for a larger audience, consumers can visit K11 Musea’s website to learn more. Image Credit: K11 Musea, [hypebeast](https://hypebeast.com/2023/1/k11-bunney-gore-tex-red-packet-year-of-the-rabbit-release-info), [k11musea](https://www.k11musea.com/?utm_source=K11MUSEA-Instagram&utm_medium=Social&utm_campaign=&utm_content) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 35% | Activity: 43% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What's Driving This Trend - **Waterproof Red Packets:** Using weather-resistant materials like GORE-TEX in traditional products can increase durability and sustainability. - **Alternative Packaging Materials:** Exploring alternative materials to traditional paper products to increase sustainability and durability. - **Customized Packaging for Special Occasions:** Creating unique and sustainable packaging for special occasions can add a personalized touch and increase brand awareness. ### Who This Affects Most - **Packaging:** The packaging industry can explore alternative materials to increase sustainability and durability. - **Retail:** Retail companies can offer customized and unique packaging options for special occasions to increase customer engagement and brand awareness. - **Fashion Accessories:** The fashion industry can explore the use of weather-resistant materials like GORE-TEX in accessories and products to increase durability and longevity. ## Related on Trend Hunter - [Collaborative Red Packets](https://www.trendhunter.com/trends/red-packets.md) - [Bespoke Red Envelopes](https://www.trendhunter.com/trends/limited-edition-red-envelope.md) - [Dramatically Elongated Red Pockets](https://www.trendhunter.com/trends/long-bao.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [New Year-Celebrating Retail Capsules](https://www.trendhunter.com/trends/bao-and-dover-street.md) - [Autumnal Inclement Weather Jackets](https://www.trendhunter.com/trends/fjallraven-and-goretex.md) - [Personalized AI Red Envelopes](https://www.trendhunter.com/trends/personalized-ai-red-envelopes.md) - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md) - [Lunar New Year Lineups](https://www.trendhunter.com/trends/year-of-the-snake-1.md)