# Cordless Jumping Pranks IKEA Uses Cordless Bungee Jumping' to Promote Wireless Charging By Laura McQuarrie | Published 2015-06-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bungee-jumping References: [prexamples](http://prexamples.com/2015/06/ikea-put-wireless-bungee-jumping-to-the-test-to-promote-new-wireless-charging-collection/) & [ikea](http://www.ikea.com/gb/en/) Now that [wireless charging technology](https://www.trendhunter.com/trends/wireless-power1) is becoming more accessible, most consumers are warming to the idea of supplying juice to their devices without wires—but what about bungee jumping without a cord? Although wireless charging and bungee jumping seem like two discordant things, [IKEA](https://www.trendhunter.com/trends/vstmrke) brought them together for a promotional stunt that promotes its [charging furniture range](https://www.trendhunter.com/trends/discreet-charging-station). For the stunt, the furniture retailer's 'Wireless Bungee Jumping' claims to revive a science that was formerly used in 80s movies, making it possible for people to throw themselves off of platforms 61 meters high with only the use of a magnet. Although the IKEA stunt was all revealed to be a hoax, advances to wireless charing could mean that cordless bungee jumping may happen one day for those daring enough to make the first trial jumps. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 69% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Wireless Charging:** The trend towards wireless charging opens up opportunities for innovative applications, such as cordless bungee jumping experiences. - **Promotional Stunts:** Companies can leverage promotional stunts, like IKEA's wireless bungee jumping hoax, to generate buzz and showcase their products in unique and attention-grabbing ways. - **Reviving Retro Concepts:** Reviving retro concepts, like the use of magnets in wireless bungee jumping, presents a disruptive innovation opportunity for companies looking to create nostalgic experiences with a modern twist. ### Sectors Adopting This - **Furniture:** The furniture industry can explore integrating wireless charging technology into their products, providing added convenience and value for customers. - **Adventure Tourism:** The adventure tourism industry can consider adding cordless bungee jumping experiences to their offerings, offering adrenaline junkies a unique and thrilling experience. - **Marketing and Advertising:** Marketing and advertising agencies can capitalize on the trend of promotional stunts to create innovative campaigns that capture consumer attention and drive brand awareness. ## Related on Trend Hunter - [Future-Facing Charging Concepts](https://www.trendhunter.com/trends/wireless-charger-concepts.md) - [Donut Phone Chargers](https://www.trendhunter.com/trends/vstmrke.md) - [Wireless Charging Innovations](https://www.trendhunter.com/trends/wireless-powers.md) - [Wire-Eliminating Devices](https://www.trendhunter.com/trends/mouse-bungee.md) - [Basketball-Inspired Tech Chargers](https://www.trendhunter.com/trends/kuxiu-wireless-charger.md) - [Miniature Wireless Chargers](https://www.trendhunter.com/trends/neatcharge.md) - [Wireless Charging Solutions](https://www.trendhunter.com/trends/freepower.md) - [Desk-Compatible Wireless Charger Pads](https://www.trendhunter.com/trends/invisible-charger.md) - [Outlet-Mounted Wireless Chargers](https://www.trendhunter.com/trends/wireless-charging-adapter.md)