# Gut-Friendly Dog Stews Bundle X Joy Targets Millennial and Gen Z Pet Parents By Laura McQuarrie | Published 2025-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bundle-x-joy-walmart References: [prnewswire](https://www.prnewswire.com/news-releases/bundle-x-joy-launches-into-walmart-as-first-latina-founded-pet-brand-on-shelf-302417809.html) & [bundlexjoy](https://bundlexjoy.com/products/superfood-stew-11-oz-bundle-set-of-3)  Bundle x Joy specializes in [allergy-friendly, gut-friendly dog food](https://www.trendhunter.com/trends/allergy-friendly-dog-food) that incorporates beneficial ingredients like probiotics, prebiotics, colostrum, and collagen that pet owners may recognize from their supplementation routines. The brand's new Superfood Stews launched in pet-pleasing recipes like Cage-Free Chicken & Veggies, Grass-Fed Beef & Veggies, and Wild-Caught Salmon & Veggies, all of which are made with human-grade ingredients. These nourishing stews for dogs can be served as complete meals or toppers and used interchangeably. With colorful gradient packaging, Bundle x Joy was made to catch the eyes of [Millennial](https://www.trendhunter.com/trends/jamba) and [Gen Z](https://www.trendhunter.com/trends/low-calorie-pet-treats) pet owners. Bundle x Joy takes a beauty brand-inspired approach to disrupting pet aisles, which it says has "historically relied on out-dated product designs filled with 'blue, brown, basic and boring' elements no longer relevant to the fastest-growing cohort of Gen Z pet owners." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 35% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Gut-enhancing Pet Nutrition:** Elevating pet food with gut-friendly ingredients like probiotics and prebiotics mirrors human dietary trends, creating opportunities to transform the traditional pet nutrition landscape. - **Human-grade Pet Ingredients:** Using human-grade ingredients in pet foods aligns with premiumization trends, offering new standards in quality that appeal to health-conscious pet owners. - **Aesthetic Pet Product Packaging:** Innovative and visually appealing packaging draws inspiration from beauty brands, reshaping pet food marketing strategies to attract younger demographics. ### Who This Affects Most - **Pet Food Industry:** Incorporating functional ingredients into pet foods offers a refreshing alternative for consumers seeking health-focused options for their furry companions. - **Pet Supplies Retail:** Retailers can capitalize on the growing demand for human-grade pet food by curating premium selections that cater to discerning pet owners. - **Consumer Packaged Goods:** Applying advanced design aesthetics to pet food products challenges industry norms and meets the expectations of a visually driven market. ## Related on Trend Hunter - [Nutritionist-Approved Pet Superfood Lines](https://www.trendhunter.com/trends/pet-superfood.md) - [Gut-Friendly Dog Food Toppers](https://www.trendhunter.com/trends/daily-boost-toppers.md) - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md) - [Freeze-Dried Raw Dog Foods](https://www.trendhunter.com/trends/get-joy.md) - [Health-Focused Pet Meal Plans](https://www.trendhunter.com/trends/farmtobowl-dog-meals.md) - [Dog-Friendly Superfood Bars](https://www.trendhunter.com/trends/superfood-jerky-bars.md) - [Chunky Pet-Friendly Stews](https://www.trendhunter.com/trends/hearty-stews.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Vet-Designed Dog Meal Plans](https://www.trendhunter.com/trends/dog-meal-plan.md)