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# Charity-Supporting Game Bundles
itch.io's $10, 1,000-Game Bundle Supports Humanitarian Efforts

By Colin Smith | Published 2022-03-11 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/bundle-for-ukraine
References: [pcgamer](https://www.pcgamer.com/itchios-bundle-for-ukraine-fundraiser-offers-nearly-1000-games-for-your-donation/) & [itch.io](https://itch.io/b/1316/bundle-for-ukraine)

'[itch.io](https://www.trendhunter.com/trends/queer-games-bundle),' the online creator marketplace for indie game developers to sell their content, has launched the '[Bundle](https://www.trendhunter.com/trends/nintendo-switch-mario-choose-one-bundle) for Ukraine' pack of games. This bundle costs $10 USD and contains 1,000 different games. Some of these games are large, game of the year titles such as 'Celeste' or 'Inmost,' while others are downloadable PDFs that provide instructions for running a curated 'Dungeons & Dragons' campaign.

The Bundle for Ukraine starts at a price point of $10 USD, but customers are allowed to donate any amount of money when purchasing the bundle in order to support humanitarian efforts in Ukraine. Currently, the largest single contribution was a $9,000 USD donation. On top of this, the bundle has raised over $3.6 million USD so far. The money raised will be split among two charities, which are the '[International Medical Corps'](https://www.trendhunter.com/trends/kettlebell-monster) and the 'Voices of Children.'

Image Credit: itch.io

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 22% | Activity: 34% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Charity Game Bundles:** Game bundles supporting charitable causes are a way for game companies to increase product offerings while raising funds for worthwhile causes.
- **Pay-what-you-want Bundles:** Offering bundles at a pay-what-you-want price point allows customers to feel more in control of their purchases while also incentivizing larger donations.
- **Socially Responsible Gaming:** Incorporating charity and humanitarian efforts into gaming can attract socially conscious customers and improve brand reputation.

### Sectors Adopting This

- **Gaming:** Gaming companies can incorporate charity and humanitarian efforts into their products or offer game bundles to raise funds for charitable causes.
- **Marketplace:** Online marketplaces, like itch.io, can offer game bundles that support charitable causes and showcase the socially responsible values of their platform.
- **Charitable Organizations:** Charitable organizations can partner with game developers and marketplaces to create bundles that raise funds for their organizations and increase awareness of their cause.

## Related on Trend Hunter

- [Humanitarian Game Bundles](https://www.trendhunter.com/trends/stand-with-ukraine.md)
- [Pride Month Gaming Bundles](https://www.trendhunter.com/trends/queer-games-bundle.md)
- [Charitable Farming Game Bundles](https://www.trendhunter.com/trends/down-on-the-farm.md)
- [Humanitarian Relief Campaigns](https://www.trendhunter.com/trends/fortnite-charity.md)
- [Pay-What-You-Want Gaming Platforms](https://www.trendhunter.com/trends/paywhatyouwant-gaming-platform.md)
- [Difficult Video Game Bundles](https://www.trendhunter.com/trends/humbling-soulslikes.md)
- [Charity-Supporting Gaming Initiatives](https://www.trendhunter.com/trends/battle-pass.md)
- [Easter-Themed Game Giveaways](https://www.trendhunter.com/trends/mystery-egg-bundle.md)
- [Iconic Title Game Bundles](https://www.trendhunter.com/trends/play-the-legends.md)
