# Alcohol-Infused Ginger Beers Bundaberg is Launching an Alcoholic Version of its Ginger Beer By Elena Rahman | Published 2021-10-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bundaberg References: [dailymail](https://www.dailymail.co.uk/femail/food/article-10114477/Bundaberg-set-launch-alcoholic-version-iconic-ginger-beer-Australia.html) & [bundaberg](https://www.bundaberg.com/)  Bundaberg is gearing up to launch an [alcoholic version of its ginger beer](https://www.trendhunter.com/trends/ginger-beer1) in Australia. Its classic range of ginger beer is made with homegrown ginger and has become a family favorite since its debut in the 1960s. [Bundaberg Distilling Company](https://www.trendhunter.com/trends/maison-de-bundys-blanc-de-cane) and Bundaberg Ginger Beer joined forces to offer a zesty alcoholic beverage. The new [adult-only product](https://www.trendhunter.com/trends/summer-adult-beverages) is set to hit shelves next month. Locals skillfully craft the drink to ensure maximum quality and brewed in Queensland's Bundaberg for three days before it is packaged. The new Ginger Beer is packed with flavorful ingredients. Bundaberg Ginger Beer's new innovation is not a limited edition. The brand is adding the new option to its permanent repertoire for all to enjoy indefinitely. Image Credit: Bundaberg ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 40% | Activity: 57% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Alcoholic Ginger Beers:** The trend of infusing alcoholic flavors in beverages like ginger beer can create new market opportunities for brands targeting young adults. - **Craft Alcoholic Beverages:** The trend of handcrafted beverages like Bundaberg's alcoholic ginger beers offer an opportunity for independent brands to stand out and differentiate from mass-produced alternatives. - **Flavorful Innovations:** The trend of experimenting with unique ingredients to create new flavors like Bundaberg's packed ginger beer presents innovative opportunities for brands to cater to distinct customer tastes. ### Sectors Adopting This - **Beverage Industry:** The innovation of alcoholic ginger beers can present opportunities for established and emerging brands in the beverage industry to diversify their product offerings. - **Craft Beer Industry:** The trend of brewing handcrafted alcoholic beverages like Bundaberg's ginger beer presents a competitive opportunity for independent craft beer brands looking to venture into new markets. - **Alcohol Industry:** The trend of adding unique flavors to alcoholic beverages presents opportunities for established alcohol brands to innovate and cater to younger generations seeking new and distinct flavors. ## Related on Trend Hunter - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [Wild-Fermented Ginger Beers](https://www.trendhunter.com/trends/gingerbug.md) - [Spicy Ginger Beers](https://www.trendhunter.com/trends/spicy-ginger-beer.md) - [Canned Brewed Ginger Beers](https://www.trendhunter.com/trends/brewed-ginger-beer.md) - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Revived Ginger Beer Refreshments](https://www.trendhunter.com/trends/old-jamaica-ginger-beer.md) - [Lavish Sugarcane Rums](https://www.trendhunter.com/trends/maison-de-bundys-blanc-de-cane.md) - [Fruit-Forward Ginger Cocktail Mixers](https://www.trendhunter.com/trends/goslings-stormy-peach-ginger-beer.md)