# Celebratory Rum Sets The 125th Anniversary Bundaberg Rum Set Comes with Two Drinking Glasses By Laura McQuarrie | Published 2014-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bundaberg-rum References: [thedieline](http://www.thedieline.com/blog/2014/7/8/bundaberg-distilling-co-125th-anniversary-bottle) & [bundabergrum.au](http://www.bundabergrum.com.au/) In celebration of its 125th anniversary, [Bundaberg Rum](https://www.trendhunter.com/trends/bundaberg) had a special set designed for it by LINEA. When the set is totally closed up, the rum bottle can still be seen through a square cutout in the wooden box. When opened, the box reveals two glasses, providing everything you'd need to make a celebratory toast. The [special edition bottle](https://www.trendhunter.com/trends/dictador-game-changer) is shaped like an elegant perfume bottle and it is capped with a gold neck protector that shows off that it was made specifically for the 'BDC 125th Anniversary.' Only 1,888 of the pieces were made and most of the [limited anniversary pieces](https://www.trendhunter.com/trends/anniversary-cuve) were snapped up by fans of the rum brand within a day. Fortunately for those who missed out on the full-sized set, Bundaberg is also releasing a miniature edition as well. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Gift Sets:** Opportunity for brands to create special edition sets to celebrate milestones and engage with loyal customers. - **Premium Packaging Design:** Potential for innovative packaging designs that enhance the visual appeal and exclusivity of luxury products. - **Miniature Collectibles:** Growing demand for miniature versions of popular products as collectibles or affordable alternatives for consumers. ### Where This Applies - **Alcohol Beverages:** Alcohol brands can leverage limited edition gift sets and premium packaging to create unique experiences for consumers and increase brand loyalty. - **Packaging Design:** Opportunity for packaging design companies to collaborate with brands to create visually appealing and innovative packaging solutions. - **Collectibles and Memorabilia:** Rising interest in collectibles presents a market for brands to release miniature versions of their products as limited edition collectibles. ## Related on Trend Hunter - [Cuban Rum Gift Sets](https://www.trendhunter.com/trends/eminente.md) - [Exclusive Rum Gift Sets](https://www.trendhunter.com/trends/diplomtico-rums.md) - [Panamanian Rum Gift Sets](https://www.trendhunter.com/trends/srum-rum-gift-sets.md) - [Travel-Exclusive Premium Rums](https://www.trendhunter.com/trends/bicentenario-ron-ultra-anejo.md) - [Jeweler-Created Rum Bottles](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle.md) - [Festive Rum Gift Packs](https://www.trendhunter.com/trends/rum-gift.md) - [International Aged Rum Collections](https://www.trendhunter.com/trends/holmes-cay.md) - [Commemorative Cocktail Bitters](https://www.trendhunter.com/trends/angostura-cocktail-bitters.md) - [Anniversary Edition Rums](https://www.trendhunter.com/trends/legacy-edition.md)