# Fish Irony Commercials Bundaberg Red 'The Catfish' Spot Demonstrates How Life is Rough By Katherinev123 | Published 2012-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bundaberg-red References: [adweek](http://www.adweek.com/adfreak/rum-ad-pities-catfish-and-its-gazillion-wasted-taste-buds-142991) & [bundaberg](http://www.bundaberg.com/info/home/) To promote its Bundaberg Red rum, the beverage brand [Diageo](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew) has released a commercial created by Leo Burnett, Sydney, that pokes fun at the ironic fate of the catfish. According to the spot, although a catfish has about 18 times more tastebuds than the average person, the human is the one that gets to kick back and drink the [smooth Bundaberg Red rum](https://www.trendhunter.com/trends/aviation-gin-commercial). The [quirky commercial](https://www.trendhunter.com/trends/jelly-roll-x-zevia) features a catfish-turned-tongue swimming in a polluted body of water, doomed to consume trash and waste, while the narrator -- a man with a top hat and beard sitting in a leather easy chair above the pond -- gets to enjoy his Bundaberg Red. The ad finishes with the tagline, "Bundaberg Red: A rum as smooth as life is rough." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 15% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising:** Opportunity for brands to use humor to create memorable and relatable ads. - **Character Marketing:** Potential to develop unique brand characters that resonate with consumers and enhance brand identity. - **Contrast Marketing:** Using stark contrasts in advertisements to highlight the benefits or unique selling points of a product or service. ### Sectors Adopting This - **Alcohol Beverages:** Innovative opportunities for alcohol brands to create engaging commercials that stand out in a crowded market. - **Advertising and Marketing:** Potential for ad agencies to leverage humor and storytelling techniques to create impactful campaigns for clients. - **Environmental Conservation:** Chance for environmental organizations to use creative advertisements to raise awareness about pollution and its impact on aquatic life. ## Related on Trend Hunter - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Fishing-Trip-Inspired Beer Campaigns](https://www.trendhunter.com/trends/always-a-smooth-catch.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Crayfish Spiced Rums](https://www.trendhunter.com/trends/kennet-crayfish-spiced-rum.md) - [Cheekily Satirical Sweetener Ads](https://www.trendhunter.com/trends/in-the-raw.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Lavish Sugarcane Rums](https://www.trendhunter.com/trends/maison-de-bundys-blanc-de-cane.md)