# Musical Booze Branding The Bundaberg Five Clear Character Spot Takes You on a Journey By KimLeo | Published 2011-08-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bundaberg-five-clear-character References: [youtube](http://www.youtube.com/watch?v=AthmU-Apo0I) & [bundabergrum.au](http://www.bundabergrum.com.au) Buckle up, Bundaberg is taking you to the underground of cool where you can get their new [white rum](https://www.trendhunter.com/trends/luxury-rum), [Bundaberg Five](https://www.trendhunter.com/trends/bundaberg). This journey is lead by a [singing barman](https://www.trendhunter.com/trends/home-away) in a white tux through a white and gold dream-like lounge full of players and beautiful women. The Bundaberg Five spot was created by Leo Burnett Sydney and was directed by Tom Kuntz. The falsetto-ranged song is an original of the creatives at Leo Burnett. The brand message is heard throughout the lyrics, "Not a dandy's drink, it's a manly drink. Not a bozo's drink, it's a manly drink." True to the Bundaberg way, Bundaberg Five is positioned as the problem solver for someone who goes to a ho-hum bar, but in reality, "wants it all." ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 3% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Branded Musical Experiences:** Brands are leveraging music and storytelling to enhance their product experiences and create memorable brand interactions. - **Gender-specific Marketing:** Brands are targeting specific genders with their marketing messages to appeal to their desired consumer base. - **Creative Product Positioning:** Brands are finding innovative ways to position their products as solutions to consumer problems, creating unique selling propositions. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverages industry can explore creating branded musical experiences to enhance product offerings and engage consumers. - **Marketing and Advertising:** The marketing and advertising industry can specialize in gender-specific marketing strategies to help brands effectively target and engage their desired consumer base. - **Product Development:** The product development industry can partner with brands to find creative and unique ways to position products as solutions, enhancing their market appeal and competitive advantage. ## Related on Trend Hunter - [Free-Spirited Rum Commercials](https://www.trendhunter.com/trends/rum-commercial.md) - [Next-Gen Bourbon Campaigns](https://www.trendhunter.com/trends/worth-the-envy.md) - [Curious Whiskey Campaigns](https://www.trendhunter.com/trends/dont-mention-it.md) - [Status Quo Defying Campaigns](https://www.trendhunter.com/trends/made-to-be-still.md) - [High-End Artisanal Rums](https://www.trendhunter.com/trends/artisanal-rum.md) - [Alcohol-Infused Ginger Beers](https://www.trendhunter.com/trends/bundaberg.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md)