# Hot Cross Bun Branding Davies Bakery in Melbourne Has New Packaging for Its Hot Cross Buns By Rebecca Byers | Published 2016-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bun-branding References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/hot-cross-buns.htmlhttp://www.packagingoftheworld.com/2016/02/hot-cross-buns.html) Davies Bakery is a Melbourne brand that recently revealed dynamic [new packaging](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens) for their range of hot cross buns. The Australian bread brand tapped the creative team at makebardo to design a packaging scheme that was minimalist, communicated freshness and distinguished the brand as having a narrative. The hot cross buns are actually a new product from Davies Bakery, and as such the are an ideal product to debut the brand's new look. Using black, white and red, the packaging seems essential and not frivolous, exactly what the brand is looking to communicate to shoppers. As consumers become more concerned about the [percentage of carbohydrates in their diet](https://www.trendhunter.com/trends/betterforyou-snack), many bakery brands are repositioning their packaging so that it communicates a lighter experience. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 51% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fresh-minimalist Packaging:** Designing fresh-minimalist packaging can distinguish a brand as having a narrative and help communicate the brand's ideals. - **Repositioning Packaging:** Repositioning packaging to communicate a lighter experience can attract more health-conscious consumers and increase sales. - **New Product Packaging:** Designing new packaging for a new product can help debut a brand's new look and distinguish it from competitors. ### Where This Applies - **Bakery:** Bakery brands can differentiate themselves and communicate their ideals through fresh-minimalist packaging and repositioning packaging to communicate a lighter experience. - **Food and Beverage:** In the food and beverage industry, designing unique and innovative packaging can attract more consumers and increase sales. - **Marketing and Advertising:** In the marketing and advertising industry, creative packaging design can help distinguish a brand, communicate their ideals and attract more consumers. ## Related on Trend Hunter - [Heritage-Driven Bread Branding](https://www.trendhunter.com/trends/the-gonnella-baking-company.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Oversized Easter Buns](https://www.trendhunter.com/trends/hot-cross-bun-mega-loaf.md) - [Australian Pastry-Themed Chocolates](https://www.trendhunter.com/trends/hot-cross-bun-chocolate.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Baked Good-Inspired Chocolates](https://www.trendhunter.com/trends/cadbury-hot-cross-bun-bar.md) - [Prepackaged Easter Pies](https://www.trendhunter.com/trends/mr-kipling-hot-cross-pies.md) - [Accessible Premium Biscuit Products](https://www.trendhunter.com/trends/border-biscuit.md)