# Price-Friendly Chunky Sneakers Umbro Released the New Bumpy Sneakers with Reflective Logo Details By Amy Duong | Published 2018-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bumpy-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/umbro-bumpy-sneaker-release-date-price/) & [umbro](https://www.umbro.co.uk/item/3135/Bumpy/BUMPY-SNEAKER-White.html?utm_source=Linkshare&utm_medium=Affiliate&utm_campaign=t*64622QPuc&utm_content=10&siteID=t.64622QPuc-AhIqfd_li0R74IkQcarUyg) Sportswear label [Umbro](https://www.trendhunter.com/trends/umbro-4) took to South Korea to originally launch its Bumpy sneakers last year in March -- now the label dropped the silhouette in Europe as well. The sneakers sold out in a mere three days when they first hit markets and will have a wider spread to new regions this time around. The Bumpy sneakers are affordably priced at $140 USD a pair and it exudes a 90s design aesthetic with its chunky shape. The shoes feature an upper constructed from leather, suede and [mesh materials](https://www.trendhunter.com/trends/1906r-cordura). There are also muted Umbro branding details, reflective panels and a back pull loop. The Bumpy sneakers sit atop of a [chunky sole](https://www.trendhunter.com/trends/bl01) constructed from synthetic rubber materials and phylon. There are three colorways available -- black, multicolor and white. The sneakers are now available for purchase online at Umbro's UK website. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Chunky Sneakers:** The popularity of chunky sneakers is disrupting the fashion industry and creating opportunities for brands to release affordable, retro-inspired footwear. - **Affordable Sportswear:** The demand for affordable sportswear, like Umbro's Bumpy sneakers priced at $140 USD, is driving innovation in the sportswear industry as brands seek to meet the needs of budget-conscious consumers. - **Retro Design Aesthetic:** The resurgence of 90s design aesthetic, reflected in the chunky shape and reflective details of Umbro's Bumpy sneakers, presents opportunities for brands to tap into the nostalgic market. ### Where This Applies - **Fashion:** The fashion industry can find disruptive innovation opportunities by embracing the trend of chunky sneakers and incorporating retro design elements into their footwear collections. - **Sportswear:** The sportswear industry can capitalize on the demand for affordable sportswear by offering budget-friendly options that still provide style and functionality. - **Retail/e-commerce:** The retail/e-commerce industry can leverage the popularity of chunky sneakers by creating online platforms that offer a wide range of affordable, retro-inspired footwear options for consumers. ## Related on Trend Hunter - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md) - [Ultra-Plush Cushioned Sneakers](https://www.trendhunter.com/trends/chunky-samba.md) - [Bulbous Collaboration Sneakers](https://www.trendhunter.com/trends/adidas-x-avavav-moonrubber-megaride.md) - [Bold Sculptural Sneakers](https://www.trendhunter.com/trends/spunge-osmosis.md) - [Progrssive Chunky Running Sneakers](https://www.trendhunter.com/trends/uplift-sc.md) - [Vibrant Runner Revivals](https://www.trendhunter.com/trends/fogbethecloud.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md)