# Maternity Clothing Pop-Ups Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence By Laura McQuarrie | Published 2023-06-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bumpsuit References: [fashionunited.uk](https://fashionunited.uk/news/retail/bumpsuit-opens-first-pop-up-in-los-angeles/2023050469344) Bumpsuit recently opened the doors to a pop-up at The Grove in Los Angeles, California, which welcomed customers to its first physical retail experience. The pop-up pod from the digital native brand was stocked with a variety of staples from the [maternity clothing brand](https://www.trendhunter.com/trends/maternity-postpartum-line), including everything from dresses and shapewear to baby carriers, as well as its newest category, shapewear swim. The welcoming pop-up was outfitted and designed by Will Fox of Fox Fox Studio, and the location set across from [Nordstrom](https://www.trendhunter.com/trends/nike-running-the-corner) created a safe space for the community to come together. "Timed to coincide with the launch of our latest product range, The Armadillo Baby Carrier and our Bumpsuit community walks, the pop-up is a hub of empowerment and connection, " said Nicole Trunfio, founder of Bumpsuit, "We've created an experience to celebrate women, and to help them feel strong, beautiful and supported." ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 84% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Retail:** Opportunity for digital native brands to create physical retail experiences and connect with customers in a new way. - **Maternity Clothing:** Expanding maternity clothing brands with innovative product offerings like shapewear swimwear. - **Empowerment and Connection:** Creating retail spaces that empower and connect with the community, offering a safe and supportive environment for customers. ### Sectors Adopting This - **Fashion Retail:** Opportunity for maternity clothing brands to explore new retail strategies and expand their customer base. - **E-commerce:** Digital native brands can transition into physical retail spaces to enhance customer experiences and build brand loyalty. - **Lifestyle and Wellness:** Brands can use retail spaces to promote empowerment and connection, while offering products that support women throughout their maternity journey. ## Related on Trend Hunter - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Stylish Soda Pop-Ups](https://www.trendhunter.com/trends/poppi-world.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Desert-Inspired Boutique Pop-Ups](https://www.trendhunter.com/trends/omani-desert-popup.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md)