# Love-Celebrating Dating App Campaigns Bumble's #MyLoveisBlackLove Campaign Shares Joyful Stories By Ell Smith | Published 2020-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bumbles-myloveisblacklove References: [hypebae](https://hypebae.com/2020/10/bumble-black-love-campaign-diversity-online-dating-representation-release) & [thebeehive.bumble](https://thebeehive.bumble.com/myloveisblacklove) [Bumble's](https://www.trendhunter.com/trends/bumble-success-stories) #MyLoveIsBlackLove is a campaign that aims to uplift and empower with cheerful imagery and joyful stories of real love. An internal survey conducted by the [dating app](https://www.trendhunter.com/trends/bumble-honey-latte) revealed that 79% of respondents felt there wasn't enough representation of Black love in online media. To build on that, 52% of respondents answered that this negatively impacted their mental health and wellbeing. This campaign serves as a response to the survey results, and aims to diversify love stories on mainstream media. The campaign features real people, with [real stories of love](https://www.trendhunter.com/trends/generation-love) set against a vivid yellow background. The campaign tapped models Jourdan Dunn and Leomie Anderson, spoken word artist George the Poet, famed sex expert Oloni, and journalist Yomi Adegoke. Image Credit: Bumble ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Diversification of Love Stories:** Creating campaigns that feature diverse love stories that reflect the experiences of underrepresented groups. - **Representation in Online Media:** Addressing the lack of representation of Black love in online media and its impact on mental health and wellbeing. - **Empowering Campaigns for Underrepresented Groups:** Developing campaigns that uplift and empower underrepresented groups, promoting positive narratives and visibility. ### Where This Applies - **Dating and Relationship Apps:** Innovating dating apps to include features that prioritize diversity and thoughtful representation of love stories. - **Online Media and Entertainment:** Creating inclusive and diverse content that showcases a wide range of love stories, improving representation and boosting mental health and wellbeing. - **Marketing and Advertising:** Partnering with brands and influencers to develop campaigns that challenge stereotypes and promote positive narratives for underrepresented groups. ## Related on Trend Hunter - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [Bold Dating Campaigns](https://www.trendhunter.com/trends/dating-sunday.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Dating App Wedding Capsules](https://www.trendhunter.com/trends/bumble-wedding-collection.md) - [Gen Z Dating Campaigns](https://www.trendhunter.com/trends/it-starts-with-a-swipe.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md)