# Music-Incorporating Dating Apps The Bumble Spotify Partnership Encourages Connecting Culturally By Meghan Young | Published 2016-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bumble-spotify References: [techcrunch](https://techcrunch.com/2016/06/15/bumble-is-partnering-with-spotify-so-you-can-swipe-based-on-someones-favorite-music/) & [bumble](https://bumble.com/) Dating apps continue to evolve, as the recent Bumble [Spotify](https://www.trendhunter.com/trends/vinylly) partnership shows. This collaboration encourages cultural connectivity by allowing people to swipe left or right depending on a match's [music preference](https://www.trendhunter.com/trends/music-experiences). Some may roll their eyes at such a specific detail, but it's hard to deny the fact that taste in music can tell a lot about a person. More than that, the Bumble Spotify collab will allow users of the [female-led dating app](https://www.trendhunter.com/trends/bumble-2) to easily visit the music tool when they tap on an artist featured in someone’s profile. Thus, the cross-over is mutually beneficial. Yet as Tech Crunch notes, "In a world of app-based dating where you have limited (and not always accurate) details to help with your swiping decision, these integrations could be a way to add verified info to the decision-making process." ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Music-based Dating:** Incorporating musical preferences into the dating experience presents opportunities for specialized matchmaking and targeted advertising. - **Collaborative Partnerships:** Partnering with complementary industries to enhance user experience and add value provides opportunities for mutually beneficial collaborations. - **Integrated Apps:** Integrating apps from different industries presents opportunities for greater functionality and convenience for users. ### Who This Affects Most - **Online Dating:** Incorporating musical preferences and other lifestyle details into matchmaking algorithms presents opportunities for specialized dating apps and targeted advertising. - **Music Streaming:** Partnering with dating apps to enhance cultural connectivity and exposure to new music presents opportunities for increased user engagement and cross-promotion. - **Tech Startup:** Developing apps with integrated functionality and collaborative partnerships presents opportunities for disrupting established industries with innovative and convenient solutions. ## Related on Trend Hunter - [Music-Focused Dating Apps](https://www.trendhunter.com/trends/vinylly.md) - [Musically Compatible Fitness Apps](https://www.trendhunter.com/trends/strava-1.md) - [Gym-Focused Dating App Badges](https://www.trendhunter.com/trends/adidas-and-bumble.md) - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Music-Inspired Restaurant Recommendations](https://www.trendhunter.com/trends/spotify-amex-resy.md) - [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md) - [Social Dating App Features](https://www.trendhunter.com/trends/tinder-3.md) - [Music App Discovery Features](https://www.trendhunter.com/trends/music-app-features.md) - [AI-Powered Profile Tools](https://www.trendhunter.com/trends/bumble-2.md)