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# Dating App Snooze Features
The Bumble "Snooze" Option Lets Users Take a Break from Online Dating

By Justin Lam | Published 2018-09-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/bumble-snooze
References: [theverge](https://www.theverge.com/2018/9/7/17831484/bumble-snooze-digital-detox-mental-health) & [mashable](https://mashable.com/article/bumble-snooze-feature/#6t3ENDB5EuqX)

Gamified dating apps tend to keep users connected constantly to their phones but a new Bumble "Snooze" feature lets users pause activity on the app and let matches know they are on a digital break. The aim of the new feature is to help users take a step back from the distraction of social media and instead place a greater focus on their personal health and mental well-being. The Bumble Snooze feature also ensures that users can notify their matches without the possibility of a possible rejection from inactivity.

The new feature allows users to take a break for 24 hours, 72 hours, a week or indefinitely. Users can even set statuses like “traveling,” “focusing on work,” “on a digital detox” or “prioritizing myself,” but users do not need to provide a reason for their absence.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 15% | Activity: 48% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Gamified Dating Apps:** Taking a step back from constant connection can create opportunities for innovative features like Bumble's 'Snooze' option.
- **Digital Well-being:** Providing users with options to prioritize personal health and mental well-being can be a disruptive innovation opportunity in the dating app industry.
- **Notification Customization:** Allowing users to notify their matches without fear of rejection due to inactivity presents an opportunity for unique and personalized dating app experiences.

### Sectors Adopting This

- **Dating Apps:** The introduction of the 'Snooze' feature demonstrates a potential for disruptive innovation in the dating app industry.
- **Social Media Platforms:** Lessening the constant connection aspect of gamified dating apps can inspire similar features in social media platforms, encouraging users to prioritize their well-being.
- **Digital Health and Wellness:** The Bumble Snooze feature shines a light on the importance of digital well-being, opening up opportunities for innovation in the digital health and wellness sector.

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