# Home-Style Movie Events Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts By Laura McQuarrie | Published 2018-08-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/bumble-and-hbo References: [nycplugged](https://nycplugged.com/hbo-x-bumble-house-wednesday-august-15th-thursday-august-16th/) & [digiday](https://digiday.com/marketing/moviepass-falls-hbo-bumble-tap-giant-spoon-market-staying/) Bumble and [HBO](https://www.trendhunter.com/trends/sex-and-the-city-airbnb) came together to host a 'Stay Home' activation centered around encouraging people to enjoy the comforts of the indoors and watch a film. To spotlight HBO's selection of [Hollywood](https://www.trendhunter.com/trends/bescene-app) hits and classic films, the streaming service and the dating app joined forces to craft a comfortable, luxurious experience inside of a stunning NYC apartment. For the price of a ticket, event-goers received access to view HBO movies, an eating and drinking experience inspired by favorite movie moments and a Bumble and HBO gift bag. As well as being able to enjoy the many movies available through HBO, ticket holders were also able to make the most of color-coordinated [Instagram](https://www.trendhunter.com/trends/hollywood-screening-giveaway)-friendly interior design setups, such as a wine wall and a tub filled with sweets. Image Credit: Giant Spoon ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Stay Home Activations:** As the pandemic continues, companies can leverage the trend of at-home entertainment by creating unique experiences that cater to customers in their homes. - **Luxury Nostalgia:** Leverage the rising appeal of nostalgia and elevated experiences by creating events that transport customers to a more comfortable time and place. - **Social Media-friendly Experiences:** As customers continue to document their experiences on social media, offer unique and visually appealing events that cater to this desire for shareable moments. ### Industries Being Reshaped - **Streaming:** Streaming services can partner with dating apps or other companies to create unique events that showcase their content and offer immersive experiences. - **Hospitality:** Hotels or event spaces can create at-home experiential packages, leveraging their expertise in creating comfortable and luxurious environments to offer a unique entertainment opportunity. - **Food and Beverage:** Restaurants and bars can partner with streaming services to create themed food and drink menus that cater to the movies or shows being featured, providing customers with a complete sensory experience. ## Related on Trend Hunter - [Dating-App Holiday Campaigns](https://www.trendhunter.com/trends/bumbles-holiday-campaign.md) - [Offline Singles Events](https://www.trendhunter.com/trends/bumble-x-house-party.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Dating App Cafe Collaborations](https://www.trendhunter.com/trends/bumble-honey-latte.md) - [In-Store Dating Experiences](https://www.trendhunter.com/trends/ikea-and-breeze.md) - [Breakup-Themed Donation Pop-ups](https://www.trendhunter.com/trends/exboxes.md) - [Sitcom-Themed Room Stays](https://www.trendhunter.com/trends/sex-and-the-city-airbnb.md) - [Romantic Dating App Experiences](https://www.trendhunter.com/trends/bumble-success-stories.md) - [Dating App Wedding Capsules](https://www.trendhunter.com/trends/bumble-wedding-collection.md)