# Hair Care Retail Expansions Bumble and Bumble Launches Its Storefront on Amazon By Lima Kalim | Published 2024-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bumble-and-bumble References: [bumbleandbumble](http://bumbleandbumble.ca/)  Bumble and Bumble, a hair care brand under [Estée Lauder](https://www.trendhunter.com/trends/too-faced-joins-amazon), has opened an [Amazon](https://www.trendhunter.com/trends/amazon-storefront) storefront. The brand offers a Hair Styling 101 feature, providing video content and a styling quiz to help consumers discover products for their hairstyling goals. Products featured in the tutorials include the Bb. Hairdresser's Invisible Oil Heat/UV Protective Prime, Bb.Thickening Dryspun Texture Spray, Sumotech Bb.Heat Shield Thermal Protection Mist, Bb. Curl (Style) Defining Creme, Spray de Mode, and the Prêt-à-powder, [Bb. Seaweed Air-Dry Cream](https://www.trendhunter.com/trends/pure-brazilian-haircare). The brand offers a range of hair products tailored to various hair types, including dry, damaged, and curly. Customers can take a hair type quiz on the Bumble and Bumble website to determine their specific hair needs. The products are cruelty-free and free of parabens. Image Credit: Bumble and Bumle ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 93% | Activity: 94% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Customization-driven Retail:** The inclusion of a personalized hair styling quiz helps consumers find tailored product recommendations that directly address their unique hair concerns. - **Video-based Product Education:** Utilizing video tutorials to demonstrate product usage empowers consumers with the skills and knowledge to achieve desired styling results. - **Eco-friendly Hair Care:** Offering cruelty-free and paraben-free products aligns with consumer demand for sustainable and ethical beauty solutions. ### Industries Being Reshaped - **E-commerce:** Expanding into major online marketplaces like Amazon allows established beauty brands to reach a wider audience and enhance convenience for consumers. - **Beauty and Personal Care:** Innovative features such as personalized quizzes and video content elevate standard product offerings by delivering a more bespoke and informative shopping experience. - **Sustainable Products:** The rise in cruelty-free and paraben-free products in hair care reflects a broader industry shift towards sustainability and ethical consumerism. ## Related on Trend Hunter - [Hair Care Retail Expansions](https://www.trendhunter.com/trends/amazon-storefront.md) - [Beauty Retailer Expansions](https://www.trendhunter.com/trends/too-faced-joins-amazon.md) - [Amazon Beauty Expansions](https://www.trendhunter.com/trends/premium-beauty-store.md) - [Hair Product Retail Expansions](https://www.trendhunter.com/trends/hallo-hair-ulta-beauty.md) - [Clinical Care Retail Expansions](https://www.trendhunter.com/trends/clinique-amazon.md) - [Affordable Prestige Haircare](https://www.trendhunter.com/trends/elf-hair.md) - [Beauty Retailing Expansions](https://www.trendhunter.com/trends/revolution-beauty-joins-amazon.md) - [Hair Accessory Distribution Partnerships](https://www.trendhunter.com/trends/emi-jay.md) - [Hair Brand Launches](https://www.trendhunter.com/trends/alli-webb-launches-messy-hair-care.md)