# Celebrity Energy Drink Collaborations BUM Energy Has Partnered with Ella Langley on a Peach Flavor By Adam Harrie | Published 2026-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bum-energy References: [businesswire](https://www.businesswire.com/news/home/20260901023652/en/BUM-Energy-Teams-Up-with-Breakout-Country-Star-Ella-Langley-for-Limited-Edition-Peaches-Honey-Flavor-Launch) & [getrawnutrition](https://getrawnutrition.com/collections/bum-energy)  BUM Energy launched a collaboration with country star Ella Langley, introducing a limited-edition 'Peaches & Honey' flavor inspired by her Southern roots. The collaboration debuted with a TikTok Shop-exclusive launch, then with tailgating activations tied to Langley's ongoing tour. The [peach-and-honey-flavored beverage](https://www.trendhunter.com/trends/red-bull-peach) delivers 112 mg of natural caffeine paired with 250 mg of Cognizin citicoline, an ingredient studied for supporting focus, attention and memory.BUM Energy positioned the launch as an extension beyond its fitness-industry roots, aiming to reach Langley's growing country music fanbase through [exclusive tour integrations, fan experiences](https://www.trendhunter.com/trends/sommer-ray) and retail activations. BUM Energy's approach illustrates how emerging beverage brands are using activations and social marketing to build authentic connections with new consumer audiences beyond the brand's general reach. Image Credit: BUM Energy ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 92% | Activity: 94% | Freshness: 92% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Celebrity Flavor Drops:** Limited-edition beverage flavors tied to music personalities create collectible product moments that blend fandom, regional identity, and functional consumption. - **Tiktok Shop Exclusives:** Social commerce launches give emerging CPG brands a faster path to conversion by turning entertainment-driven discovery into immediate product access. - **Tour-based Retail Activations:** Live event integrations expand beverage sampling into fan communities where cultural affinity can strengthen trial, loyalty, and word-of-mouth visibility. ### Industries Being Reshaped - **Functional Beverages:** Ingredient-forward energy drinks are differentiating through cognitive support formulas that position everyday refreshment around focus and performance benefits. - **Music Marketing:** Artist-led product collaborations offer brands a culturally embedded route to reach niche audiences through tour moments, fan rituals, and lifestyle storytelling. - **Social Commerce:** Platform-exclusive product releases are reshaping retail strategies by connecting influencer attention, scarcity, and seamless purchasing in one environment. ## Related on Trend Hunter - [Carnival-Inspired Energy Drinks](https://www.trendhunter.com/trends/alani-nu-purple-cotton-candy.md) - [Energy Drink Mix Launches](https://www.trendhunter.com/trends/flavored-energy-drink-mix.md) - [White Peach Energy Drinks](https://www.trendhunter.com/trends/peach-fling-bright-energy.md) - [Mocktail-Inspired Energy Drinks](https://www.trendhunter.com/trends/bloom-nutrition-shirley-temple.md) - [Sports-Inspired Beverage Collaborations](https://www.trendhunter.com/trends/sportsinspired-beverage-collaborations.md) - [Caramel Pecan Energy Drinks](https://www.trendhunter.com/trends/caramel-pecan-red-bull.md) - [America-Honoring Energy Drinks](https://www.trendhunter.com/trends/bang-american-berry.md) - [Paraxanthine-Powered Energy Drinks](https://www.trendhunter.com/trends/drink-update.md) - [Figure Skater-Supported Energy Drinks](https://www.trendhunter.com/trends/amber-glen.md)