# Firming Body Oils The Bum Bum Firmeza Body Oil Visibly Tightens with a Guaraná Caffeine+ Complex By Laura McQuarrie | Published 2023-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bum-bum-firmeza-body-oil References: [newbeauty](https://www.newbeauty.com/launch-list-body-care-january-2023/3) & [soldejaneiro](https://soldejaneiro.com/products/bum-bum-body-firmeza-oil?nrtv_cid=e479f8bc66c4236ba064d3f73fa372e4ca194aa2844028af2ff3bebc1e5ff43b&nrtv_as_src=1) Fans of [Sol de Janeiro's](https://www.trendhunter.com/trends/beija-flor-elastibody-oil) best-selling Bum Bum Cream now have a new [firming body oil](https://www.trendhunter.com/trends/microalgae-body-oil) to try thanks to the brand's newest release, the Bum Bum Firmeza Body Oil. This silky oil for the body contains a non-greasy base of Brazilian body oil, plus a proprietary blend of Brazilian guaraná, muirapuma, jaboticaba and microalgae. While the brand's Guaraná Caffeine+ Complex visibly firms and tightens, consumers benefit from the alluring scent of salted caramel and pistachio. A new wave of body care products are focusing on [sculpting the body](https://www.trendhunter.com/trends/dynamic-skin-body-sculptor) with ingredients that are proven to provide lifting and tightening effects. These sophisticated formulas deliver visible results and a sense of immediate gratification to consumers who want to be assured that the products they're using are actually working. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 69% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Body-sculpting Products:** The rise of body-sculpting products with ingredients proven to provide lifting and tightening effects opens up opportunities for brands to offer sophisticated formulas that deliver visible results. - **Proprietary Ingredient Blends:** The use of proprietary ingredient blends in body care products can differentiate brands in the market and provide a sense of exclusivity for consumers. - **Sensory Experience:** Brands can create a sensory experience for consumers through the incorporation of alluring scents that reinforce the product's messaging and enhance consumers' overall enjoyment of the product. ### Industries Being Reshaped - **Beauty and Personal Care:** There is an opportunity for growth within the beauty and personal care industry to offer innovative body sculpting products that deliver visible and immediate results. - **Natural Ingredients:** The use of natural ingredients in body care products creates opportunities for brands to appeal to consumers who are becoming increasingly conscious of the ingredients they put on their bodies. - **Luxury and Premium Brands:** Luxury and premium brands can differentiate themselves in the market by offering proprietary ingredient blends and creating a sensory experience for consumers through the use of alluring scents and luxurious packaging. ## Related on Trend Hunter - [Elasticity-Enhancing Body Oils](https://www.trendhunter.com/trends/beija-flor-elastibody-oil.md) - [Firming Mousse-to-Oils](https://www.trendhunter.com/trends/malys-get-taut.md) - [Firming Belly Creams](https://www.trendhunter.com/trends/tighten-smooth-belly-cream.md) - [Lymphatic Drainage Oils](https://www.trendhunter.com/trends/lymphatic-drainage-oil.md) - [Skin-Smoothing Gel-Creams](https://www.trendhunter.com/trends/body-fit-active.md) - [Toning Body Serums](https://www.trendhunter.com/trends/toning-body-serum.md) - [Toning Body Serums](https://www.trendhunter.com/trends/dynamic-skin-body-sculptor.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md) - [Collagen-Boosting Bodycare Kits](https://www.trendhunter.com/trends/beija-flor-body-oasis.md)