# Fill-in-the-Blank Bullying Campaigns Public Safety Canada Demonstrates How Mean Words Can Hurt By Laura McQuarrie | Published 2014-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bullying-campaign References: [marketingmag](http://www.marketingmag.ca/advertising/public-safety-shows-teens-that-wordshurt-124027) & [youtube](https://www.youtube.com/user/SafetyinCanada) Public Safety Canada's #WordsHurt [anti-bullying campaign](https://www.trendhunter.com/trends/tumblr-campaign) is designed to show the impact of sending someone either positive or negative words. The campaign is hosted on Public Safety Canada's [YouTube](https://www.trendhunter.com/trends/optimism-your-feed) channel and lets you interact with a teen as if you were having a chat together online. Throughout the chat, you're able to fill in the blank to complete dialogue like: "I _____ you," or "Why are you so _____?" As a result of either a positive or a negative word, the girl's face begins to reflect that she is either being built up or broken down. Since it's easy to [hide behind anonymity online](https://www.trendhunter.com/trends/soothe1), this campaign helps to include emotions that you can empathize with, since nobody likes to be picked on. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 48% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Anti-bullying Campaigns:** Using technology to create interactive anti-bullying campaigns can effectively showcase the impact of hurtful words and encourage empathy. - **Emotionally-driven Marketing Campaigns:** Creating marketing campaigns that resonate with an individual's emotions can be a game-changer in bringing awareness to important issues such as bullying. - **Use of Ai/chatbots in Awareness Campaigns:** Implementing AI and chatbots can be an innovative way of bringing attention to important issues in a more engaging and interactive way. ### Where This Applies - **Edtech:** Edtech companies can use interactive anti-bullying campaigns as a tool to educate students on bullying and its impact. - **Marketing/advertising:** Marketing and advertising industries can create impactful campaigns that not only promote their brand but also raise awareness on social issues such as bullying. - **Technology:** Implementing AI and chatbots can be an innovative way to use technology to bring awareness to important issues such as bullying. ## Related on Trend Hunter - [Public Awareness Campaigns](https://www.trendhunter.com/trends/face-the-issue.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Inclusivity-Centric Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-survey.md) - [Anti-Bullying Toy Store Campaigns](https://www.trendhunter.com/trends/toy-store-campaign.md) - [Anti-Domestic-Violence Campaigns](https://www.trendhunter.com/trends/neighbours-friends-and-family.md) - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Stuttering Awareness Initiatives](https://www.trendhunter.com/trends/the-canadian-stuttering-association.md)