# Grayscale Stoic Editorials The Bullett Magazine 'Paris 24HR' Photoshoot Was Shot by Rad Hourani By Meghan Young | Published 2013-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bullett-magazine-paris-24hr References: [trendland](http://trendland.com/24h-paris-by-rad-hourani/) & [bullettmedia](http://bullettmedia.com/editorial/fashion-editorial-paris-24hr/) The Bullett Magazine 'Paris 24HR' editorial was impressively photographed by Jordanian-born, Paris-based designer Rad Hourani. Artistic with its grayscale filter and slew of stoic stances, it is clear that Hourani wanted to accentuate the [minimal and modern styles](https://www.trendhunter.com/trends/galilee-by-sea) of the fashion line. In fact, the models look like architectural structures themselves against the Parisian backdrop. Appearing in the current issue of the New York-based publication, the Bullett Magazine 'Paris 24HR' editorial showcases pieces from the Rad by Rad Hourani line on [models of all ages](https://www.trendhunter.com/trends/the-second-dawn). Timeless and [genderless](https://www.trendhunter.com/trends/shapes-we-take), Hourani talks about his architectural designs in an accompanying article, noting, "They come from no place, no time, no tradition, yet they could be home anywhere, anytime." Looking at the images he snapped, that is hard to deny. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 78% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Grayscale Fashion:** Opportunity for fashion designers to incorporate grayscale filter in their collections and photography. - **Ageless Modeling:** Inclusion of models of all ages in fashion industry enables brands to cater to a larger audience. - **Gender-neutral Fashion:** Genderless clothing collections open up opportunities for designers to create more inclusive clothing. ### Sectors Adopting This - **Fashion:** Fashion industry can use grayscale filters, ageless modeling & gender-neutral clothing to create disruptive fashion lines. - **Photography:** Incorporation of grayscale filter in photography can be a game-changer and provide opportunities for photographers to create high-fashion images. - **Publishing:** Fashion-focused publishers can emphasize on the importance of ageless modeling and gender-neutral fashion, promoting inclusivity. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md)