# Gun-Toting Editorials Nicholas Hoult Wields a Rifle for Bullett Magazine #3: The Golden Issue By Marissa Brassfield | Published 2011-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bullett-magazine-3 References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2011/06/bullett-magazine-3-golden-issue.html) & [bullettmagazine](http://www.bullettmagazine.com/) Model Nicholas Hoult is a rifle-toting outdoorsman in this Bullett Magazine #3 editorial. Photographer Grand Thomas and stylist Eilidh Greig combine their creative talents to transport the viewer to a bygone era. Hoult is photographed on the grounds of an aging country estate, its stone walls turning beautifully black; Thomas also used a vintage lens filter to add an even more retro aesthetic. Nicholas Hoult exudes [masculinity in every image](https://www.trendhunter.com/trends/louis-vuitton-ss26), wearing separates from Christopher Kane, Lanvin, Tom Ford, Dries Van Noten, Dior Homme, Paul Smith and Gucci. If this is what living a [rugged life](https://www.trendhunter.com/trends/realtree-camo-loungewear) would be like, I'm all for it. My favorite images from the Bullett Magazine #3 editorial are the ones in which Hoult is carrying a rifle. That mix of timeless self-sustainability and [modern fashion](https://www.trendhunter.com/trends/luxury-menswear-campaign) is irresistible. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 80% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro-outdoor Lifestyle:** Opportunities to create fashion and lifestyle products with a vintage aesthetic and rugged outdoor functionality. - **Masculine Fashion:** Opportunities to design fashion items inspired by functional, rugged masculinity. - **Fashion X Outdoors:** Opportunities to merge outdoor tools and clothing items with fashion and style. ### Where This Applies - **Fashion:** Fashion industry players can integrate retro, rugged, outdoor aesthetics and functionality in their products. - **Outdoors:** Outdoor industry players can merge aesthetic elements and add a fashion perspective to their offerings. - **Photography:** Opportunities to create photography content that blends retro and modern styles, particularly in outdoor settings. ## Related on Trend Hunter - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Sleek Western Boots](https://www.trendhunter.com/trends/naked-wolfes-stark-boot.md) - [Photographer-Approved Field Jackets](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Rugged Comfort Loungewear](https://www.trendhunter.com/trends/realtree-camo-loungewear.md) - [Art-Infused Workwear](https://www.trendhunter.com/trends/nepenthes-capsule.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md)