# Alternative Buttered Coffee Bulletproof Coffee Incorporates Grass-Fed Butter Into Your Morning Cup By Alyson Wyers | Published 2015-03-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulletproof-coffee References: [blog.freepeople](http://blog.freepeople.com/2015/03/sustain-energy-bulletproof-coffee/) The way you take your coffee says a lot about you, especially if you drink bulletproof coffee. Whether you prefer a latte or Americano, with cream or sugar, the popular caffeinated beverage can be enjoyed in a number of ways. One way involves putting two tablespoons of grass-fed butter in it. Dubbed bulletproof coffee, this alternative coffee drink is used in Tibet and is known to help give sustainable energy throughout the day. This means no coffee-induced anxiety, jitters or crashes later on. You can buy coffee this way, or you can do it at home with organic coffee, raw cacao powder, grass-fed butter (or ghee) and coconut oil. This particular recipe comes from Aubrey at the Free People blog. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Grass-fed Butter in Coffee:** Incorporating grass-fed butter in coffee as an alternative trend for sustained energy throughout the day. - **Bulletproof Coffee:** The rise of bulletproof coffee as a popular alternative caffeinated beverage that eliminates coffee-induced anxiety, jitters, and crashes. - **DIY Coffee Recipes:** The trend of making coffee with organic ingredients like raw cacao powder, grass-fed butter, and coconut oil for a customized and healthier alternative. ### Who This Affects Most - **Coffee:** Opportunity for coffee brands to offer grass-fed butter as an add-on option or create their own versions of bulletproof coffee. - **Health and Wellness:** Health and wellness companies can explore the use of grass-fed butter in coffee as part of a sustainable energy-boosting product offering. - **Recipe and Home Cooking:** Opportunity for recipe blogs, cooking influencers, and home cookware brands to promote DIY coffee recipes with grass-fed butter as a unique twist. ## Related on Trend Hunter - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Mayo-Infused Coffees](https://www.trendhunter.com/trends/mayo-infused-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Mineral-Infused Farm-Direct Coffees](https://www.trendhunter.com/trends/farmdirect-coffee.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Superfood Coffee Alternatives](https://www.trendhunter.com/trends/beyond-brew.md) - [Clarified Coconut Coffee Creamers](https://www.trendhunter.com/trends/coconut-creamers.md)