# Bulletproof Coffee Shops Dave Asprey's Bulletproof Coffee Shop Boasts High-Tech Brewing Equipment By Laura McQuarrie | Published 2015-08-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulletproof-coffee-shop References: [wellandgood](http://wellandgood.com/2015/01/13/bulletproof-butter-coffee-shop-opens-in-los-angeles/) & [bulletproofexec](https://www.bulletproofexec.com/) Dave Asprey first took world of coffee by storm in 2009 by sharing his recipe for Bulletproof Coffee—now, he plans to continues bringing delight to java drinkers by opening a Bulletproof Coffee ship in Santa Monica, California. The black coffee blended with [butter](https://www.trendhunter.com/trends/smooth-oilinfused-coffees-starbucks-uk-introduced-three-oleato-drinks) will be prepared at this cafe with high-tech brewing equipment that includes metal filters to precisely measure temperature, time and pressure during the brewing process. Since branding is a big part of what has made Bulletproof Coffee such a success, there will be plenty of on-brand merchandise available and baristas will instead be referred to as "coffee hackers." Since the coffee itself is potent enough to serve as a meal replacement, the face will not serve breakfast. However, a lunch menu will be offered later in the day, emphasizing [high-quality healthy fats](https://www.trendhunter.com/trends/functional-latte) and [grass-fed animal products](https://www.trendhunter.com/trends/the-roasted-purpose). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **High-tech Coffee Brewing:** The use of high-tech brewing equipment with precise temperature, time, and pressure measurements in coffee shops presents opportunities for innovative coffee brewing techniques and customization. - **Branded Merchandise:** The success of Bulletproof Coffee's branding opens up potential for coffee shops to create and sell on-brand merchandise, boosting customer loyalty and brand recognition. - **Healthy Fat Emphasis:** The focus on high-quality healthy fats and grass-fed animal products in the lunch menu creates disruptive opportunities for coffee shops to offer nutritious, satiating alternatives to traditional meal options. ### Where This Applies - **Coffee Brewing Equipment:** The demand for high-tech brewing equipment that can accurately measure temperature, time, and pressure creates opportunities for disruptive innovation in the coffee brewing equipment industry. - **Retail Merchandise:** The popularity of branded merchandise in coffee shops opens up potential for disruptive innovation in the retail merchandise industry, specifically catering to coffee-related brands. - **Healthy Food and Beverage:** The emphasis on healthy fats and grass-fed animal products in coffee shop menus presents opportunities for disruptive innovation in the healthy food and beverage industry, particularly in creating nutritious alternatives to traditional meals. ## Related on Trend Hunter - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Mineral-Infused Farm-Direct Coffees](https://www.trendhunter.com/trends/farmdirect-coffee.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Mineral-Enriched Coffees](https://www.trendhunter.com/trends/danger-coffee.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Protein-Packed Coffeehouse Drinks](https://www.trendhunter.com/trends/beans-brews-protein-coffee.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Functional Iced Coffee Pucks](https://www.trendhunter.com/trends/blender-bites.md) - [Energizing Canned Oat Lattes](https://www.trendhunter.com/trends/bigface.md)