# Superhero-Worthy Caffeine Sets The Bulletproof Coffee Kit Boasts Energy, Focus and Nutrients By Meghan Young | Published 2014-06-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulletproof-coffee-kit References: [uncrate](http://uncrate.com/stuff/bulletproof-coffee/) & [upgradedself](https://www.upgradedself.com/products/bulletproof-coffee-kit-regular-coffee) There may have been a slew of bulletproof creations over the last few months, but Bulletproof Coffee Kit isn't what people may think it is. That would be impossible. Instead, it is a caffeinated set that will give people the feeling of being bulletproof. Turning people into superheroes of sorts, the Bulletproof Coffee Kit provides [powerful energy, rock steady focus](https://www.trendhunter.com/trends/organic-cognitive-cacao-and-coffee) and a ton of nutrients. According to the creators, the Bulletproof Coffee Kit "combines three synergistic elements: Upgraded Coffee blended with Upgraded MCT Oil, and unsalted grass-fed butter or ghee." Created by entrepreneur and coffee fanatic Dave Asprey, is being marketed as a [natural alternative to energy drinks](https://www.trendhunter.com/trends/autofocus). Not to mention that it claims to "melt body fat and increase muscle mass." If that is the case, this is an elixir worth having. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Bulletproof Coffee:** The trend of bulletproof coffee offers an opportunity to innovate and create new coffee blends that provide energy, focus, and nutrients. - **Natural Energy Drinks:** The trend of seeking natural alternatives to energy drinks opens up opportunities to develop new beverages that provide a boost of energy without artificial ingredients. - **Functional Food and Drinks:** The trend of functional food and drinks, such as the Bulletproof Coffee Kit, presents an opportunity to create products that combine taste, convenience, and health benefits. ### Who This Affects Most - **Coffee Industry:** The coffee industry can capitalize on the bulletproof coffee trend by offering innovative coffee blends with added nutrients and focus-enhancing ingredients. - **Health and Wellness Industry:** The health and wellness industry can explore the natural energy drink trend and develop new beverages that provide sustained energy and health benefits. - **Functional Food Industry:** The functional food industry can leverage the growing demand for functional food and drinks by creating products that fulfill both nutritional and performance-enhancing needs. ## Related on Trend Hunter - [Mineral-Infused Farm-Direct Coffees](https://www.trendhunter.com/trends/farmdirect-coffee.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [Functional Coffee Roasts](https://www.trendhunter.com/trends/enlightener-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Nutritional Focus-Enhancing Coffee Kits](https://www.trendhunter.com/trends/think-challenge-kit.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Pumpkin Spice-Inspired Creamers](https://www.trendhunter.com/trends/pumpkin-spice-enhanced-creamer.md) - [Mineral-Enriched Coffees](https://www.trendhunter.com/trends/danger-coffee.md)