# Bulletproof Backpacks School Ain't What It Used To Be By Alex Covert | Published 2007-09-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/bulletproof-backpacks-school-aint-what-it-used-to-be References: [trendhunter](http://www.trendhunter.com/alexcove) & [backpackshield](http://www.backpackshield.com/) BACKPACK SHIELD is a [bulletproof backpack insert](https://www.trendhunter.com/trends/shielding-jacket). The backpack is level IIIA rated and can stop 9 mm and 44 magnum rounds. Unlike similar products, the BACKPACK SHIELD is an insert that can be switched to [another backpack](https://www.trendhunter.com/trends/kifaru-backpacks) if you outgrow your pack or decide to [switch styles](https://www.trendhunter.com/trends/bis-classic-backpack). Barefoot in the snow, uphill, both ways doesn't sound so bad now. $279USD. **Implications** - When it comes to security, companies are providing proper defense in addition to a good offense. Aside from the handheld tasers and anti-rape devices, products need to extend the idea of proper protection in case these gadgets fail. Discrete defense units are a great way for businesses to offer additional protection for consumers who don't have the advantage on the offensive. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 94% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Discrete Defense Units:** Businesses can offer discrete defense units as an additional protection option for customers. - **Switchable Backpack Inserts:** Switchable backpack inserts provide flexibility for users to upgrade or change their backpack styles without compromising security. - **Extended Security Products:** Companies are expanding their product offerings to include extended security options beyond traditional gadgets. ### Industries Being Reshaped - **Personal Security:** The personal security industry can integrate discrete defense units into their product lineup to meet the demand for additional protection options. - **Backpack Manufacturing:** Backpack manufacturers can focus on producing switchable backpack inserts to cater to users who value both style and security. - **Consumer Protection:** Businesses in the consumer protection industry can develop and offer extended security products to address the growing need for comprehensive personal safety solutions. ## Related on Trend Hunter - [Low-Profile Connectivity-Blocking Backpacks](https://www.trendhunter.com/trends/slnt-incognito-faraday-backpack.md) - [Protective Cut-Proof Jackets](https://www.trendhunter.com/trends/armortex-jacket.md) - [Airbag-Deploying Travel Backpacks](https://www.trendhunter.com/trends/stan-airbag.md) - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Tactical Tech-Infused Backpacks](https://www.trendhunter.com/trends/coalax-lancer300.md) - [Portable Safety Devices](https://www.trendhunter.com/trends/armorsiren-portable-security-system.md) - [Anti-Theft Backpack Straps](https://www.trendhunter.com/trends/loopit.md) - [Luxe Metal Backpacks](https://www.trendhunter.com/trends/original-aluminum-backpack.md) - [Trackable Travel Tech Backpacks](https://www.trendhunter.com/trends/scapade-airpack-backpack.md)