# Bullet-Resistant Leisurewear Mother Goods' Leisurewear Brings Awareness to Gun Violence By Laura McQuarrie | Published 2022-09-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bullet-resistant-leisurewear References: [designtaxi](https://designtaxi.com/news/420314/Creative-Agency-Mother-Launches-Shop-Selling-Bullet-Resistant-Leisurewear/) & [mother-goods](https://www.mother-goods.com/products/kickback?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Creative Agency Mother newly launched [Mother Goods](https://www.trendhunter.com/trends/bliss-sofa) and [bullet-resistant leisurewear](https://www.trendhunter.com/trends/shielding-jacket) "inspired by America’s 100+ daily firearm fatalities." The line takes the form of a bullet-resistant Kevlar collection with [lounge robes, room slippers](https://www.trendhunter.com/trends/homebody-sleepwear-collection), and eye mask, a beer sleeve and a lawn chair so that people can put their minds at peace at home "in a country where you can get shot by anyone, anywhere, at any time." The Kickback Loungewear line is true to its name and made to help people kick back and relax thanks to body plate lining and other protective features. With these designs (which are not yet available for retail purchase,) the agency is sparking discussions about gun violence in the United States, all the while helping to support organizations that are diligently working to make the country a safer place. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 84% | Activity: 75% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Bullet-resistant Fashion:** The creation of bullet-resistant clothing is paving the way for a new type of fashion industry that prioritizes protection and safety. - **Socially-conscious Fashion:** Mother Goods is leading the way for fashion brands that prioritize social causes, sparking discussions about gun violence and supporting organizations working to make a safer country. - **Protection-meets-leisure Industry:** The creation of bullet-resistant leisurewear has opened up the potential for a new industry that combines relaxation and protection for the modern consumer concerned about safety. ### Industries Being Reshaped - **Fashion Industry:** Bullet-resistant fashion has the potential to disrupt the traditional fashion industry, creating a need for new manufacturing processes and new selling points for consumers concerned about safety. - **Security Industry:** The creation of protective clothing also has potential to disrupt the security industry, as personal protection becomes more common in everyday wear beyond just military or law enforcement applications. - **Leisure Industry:** The protection-meets-leisure industry has an opportunity to cater to safety-conscious consumers by offering a range of bullet-resistant products that prioritize both comfort and protection in a time when violence is on the rise. ## Related on Trend Hunter - [Contemporary Military Fashion Brands](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk.md) - [Protective Cut-Proof Jackets](https://www.trendhunter.com/trends/armortex-jacket.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Electromagnetic Shielding Apparel](https://www.trendhunter.com/trends/ohmni.md) - [Laidback Luxury Lounge Sets](https://www.trendhunter.com/trends/housecoat-and-sleep-mask-set.md) - [Self-Defence Tubular Inflatable Chairs](https://www.trendhunter.com/trends/street-seat.md) - [Comfy Hard-Wearing Clothing Collections](https://www.trendhunter.com/trends/vollebak-100-year-range.md) - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md) - [Cheeky Holiday Collections](https://www.trendhunter.com/trends/conversation-stoppers.md)