# Epic Car Ad Performances 'Bullet' by BMW Canada Shows a Car's Strength Through Superb Tests By Kevin Young | Published 2012-06-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/bullet-by-bmw-canada References: [laughingsquid](http://laughingsquid.com/super-slow-motion-bullet-photography-recreated-using-a-bmw-m5/) & [facebook](https://www.facebook.com/BMW.Canada) [Car ads](https://www.trendhunter.com/trends/where-have-you-been) are usually comprised of sleek autos racing through a curvy mountainous road or through an urban jungle but Bullet by BMW Canada shows a car's strength through multiple obstacles that's spectacular. This high-performance car ad provides moments of art that's created with a super slow motion photography effect. Viewers can see a [BMW M5](https://www.trendhunter.com/trends/bmw-concept-speedtop) racing through a flat terrain, heading towards three obstacles that involves crashing into a concrete wall, massive water balloons and a giant glass apple. The photography slows down the effects to reveal a magnificent show. The car whips through a giant red glass apple and the shattered glass falls like snow. These epic performances is a great [car art mashup](https://www.trendhunter.com/trends/cao-fei-art-car) that portrays a vehicle's beauty and durability. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 35% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **High-performance Car Ads:** As car ads are known to be stereotypical, car companies with creative ad campaigns that feature unique concepts and creative storytelling may create a larger brand following. - **Slow-motion Photography Ads:** Ad campaigns that feature slow-motion footage to emphasize the product's features and capabilities may attract more customers. - **Artfully Crafted Car Ads:** Car companies that use creativity and artistry in their ads to showcase a vehicle's beauty and durability may attract a more diverse consumer base. ### Sectors Adopting This - **Automotive Industry:** Creative car ad campaigns have the potential to disrupt the automotive industry through innovative marketing and storytelling. - **Advertising Industry:** Incorporating slow-motion photography and artful storytelling into advertisements may challenge traditional advertising methods and create a new standard for ad campaigns. - **Film Industry:** The use of slow-motion photography in car ads provides an opportunity for filmmakers to showcase their creativity and expand their portfolio with corporate clients in the automotive industry. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Car-Branded Slow TV Experiences](https://www.trendhunter.com/trends/cadillac-range-unanxiety.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)