# Medicinal Protein Packaging Bulk Powders' New Brand Identity Takes Cues From Pharmaceuticals By Amelia Roblin | Published 2017-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulk-powders References: [thedieline](http://www.thedieline.com/blog/2017/5/15/bulk-powder) & [robot-food](http://www.robot-food.com/work/bulk-powders/) [Robot Food](https://www.trendhunter.com/trends/vocation-brewery) has done something quite interesting with the redesign of Bulk Powders' look: it's taken inspiration from the [minimalist packaging movement](https://www.trendhunter.com/trends/trace-products), and all the while, it's referencing the pill bottles and foil capsule packets that are typically seen at the pharmacy. In making a reference to the way medication is wrapped up, the brand is likening its supplements to scientific formulas and the potency of drugs, sending a strong message to consumers that these products offer safely tested for guaranteed results. And so that people understand that they're however not being presented with a list of unpronounceable ingredients, Bulk Powders' bottles have been manufactured to be minimally labeled transparent bottles, expressing this notion of purity. Finally, a bold reframing of the logo and the punchy integration of high contrasts and neon green make this line of [protein powders](https://www.trendhunter.com/trends/2025-rebrand) really stand out. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Packaging Movement:** Opportunity for brands to adopt minimalist packaging in order to convey messages of purity and scientific formulas. - **Referencing Pharmaceuticals:** Brands can draw inspiration from pharmaceutical packaging to communicate the safety and guaranteed results of their products. - **Transparent Bottles:** The use of minimally labeled transparent bottles creates a sense of purity and transparency for consumers. ### Sectors Adopting This - **Health Supplement:** Health supplement brands can leverage the trend of referencing pharmaceuticals to enhance the perceived effectiveness and safety of their products. - **Packaging Design:** The minimalist packaging movement presents an opportunity for packaging design agencies to create sleek and clean designs that communicate a sense of purity and quality. - **Fitness and Wellness:** Transparent bottles can be adopted by fitness and wellness brands to showcase the transparency of ingredients used and appeal to health-conscious consumers. ## Related on Trend Hunter - [Rebranded Protein Milkshakes](https://www.trendhunter.com/trends/vibrant-packaging-design.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Transparency-Focused Rebranding Campaigns](https://www.trendhunter.com/trends/scotts-protein-ball.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Design-Forward Supplement Packaging](https://www.trendhunter.com/trends/supplement-packaging1.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Convenience-Focused Nutritional Powders](https://www.trendhunter.com/trends/nutritional-powders.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)