# Creamy Bulgarian Yogurt This Eastern European Yogurt is Made from Organic Sheep and Cow's Milk By Katherine Pendrill | Published 2015-07-08 | Updated 2015-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulgarian-yogurt References: [trndmonitor](http://trndmonitor.com/company-spotlight-yobul-bulgarian-yogurt/) & [balkantreasure](http://www.balkantreasure.com) While most consumers have heard of Greek yogurt, many are unfamiliar with Bulgarian yogurt. While this yogurt variety may be less common in North America, it is a popular treat in other parts of the world. Now 'Balkan Treasures' wants to bring this creamy yogurt to a new set of consumers in the form of its 'YoBul!' yogurt cups. Bulgarian yogurt is similar to other yogurts produced in the Balkans, but with a distinct [tart flavor](https://www.trendhunter.com/trends/meyer-lemon-cream-yogurt1). Unlike other types of yogurt, Bulgarian yogurt is made from [grass-fed organic sheep and cow's milk](https://www.trendhunter.com/trends/pasture-raised). Only specific strains of bacteria are used in this type of yogurt, which sets it apart from comparable products. The YoBul! yogurts are then finished with [organic flavor extracts and stevia sweetener](https://www.trendhunter.com/trends/raspberries-cream-yogurt). The result is a naturally creamy yogurt with a refreshing tart taste. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Bulgarian Yogurt:** Disruptive Innovation Opportunity: Introducing Bulgarian yogurt as a new and unique flavor profile in the yogurt market. - **Organic Ingredients:** Disruptive Innovation Opportunity: Leveraging the use of organic sheep and cow's milk to cater to the growing demand for organic food products. - **Distinct Flavor Profiles:** Disruptive Innovation Opportunity: Exploring the creation of yogurt varieties with unique and tart flavor profiles to appeal to adventurous consumers. ### Industries Being Reshaped - **Dairy:** Disruptive Innovation Opportunity: Developing innovative dairy products using grass-fed organic milk to cater to health-conscious consumers. - **Food & Beverage:** Disruptive Innovation Opportunity: Creating new and exciting yogurt flavors using organic flavor extracts and natural sweeteners to meet the demand for diverse taste experiences. - **Health & Wellness:** Disruptive Innovation Opportunity: Offering creamy and tart yogurt options that are naturally sweetened with stevia to appeal to consumers seeking healthier food choices. ## Related on Trend Hunter - [Rich Goat's Milk Yogurts](https://www.trendhunter.com/trends/bergeron-skyr.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Velvety Plain Greek Yogurts](https://www.trendhunter.com/trends/strained-thick-creamy-plain-greek-yogurt.md) - [Refreshing Yogurt-Based Drinks](https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon.md) - [Tart Functional Yogurts](https://www.trendhunter.com/trends/real-living-yogurt.md) - [Whipped Greek Yogurts](https://www.trendhunter.com/trends/whipped-greek-yogurts.md) - [Probiotic Animal-Free Yogurt Drinks](https://www.trendhunter.com/trends/drinkable-yogurt-alternative.md) - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/unsweetened-plain-greek-style-yogurt.md) - [Greek Yogurt-Inspired Gel Creams](https://www.trendhunter.com/trends/probiotic-gelcream.md)