# Refreshing Yogurt-Based Drinks The Meiji Bulgaria Drinkable Yogurt Salt Lemon is Inspired by Ayran By Michael Hemsworth | Published 2025-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulgaria-drinkable-yogurt-salt-lemon References: [foodbev](https://www.foodbev.com/news/meiji-launches-new-bulgaria-drinkable-yogurt-salt-lemon) & [meiji](https://www.meiji.com/global/)  The [Meiji Bulgaria](https://www.trendhunter.com/trends/skin-care-yogurt) Drinkable Yogurt [Salt](https://www.trendhunter.com/trends/hydrate-by-celtic-sea-salt-sticks) Lemon is being added to the brand's product portfolio in Japan as a refreshing yogurt-based drink that draws inspiration from a classic Bulgarian beverage. The product is inspired by the Ayran yogurt drink in Bulgaria and boasts a yogurt recipe that's quite effective at absorbing moisture to deliver hydrating benefits. This positions the drink as a functional option for consumers to enjoy during the warm weather months, which is further enhanced with a touch of salt and the citrus flavor. The Meiji Bulgaria Drinkable Yogurt Salt Lemon comes in 400-gram bottles and will be priced at 235 yen when it launches on May 20, 2025. The product comes as the brand's wider foray into the [drinkable yogurt category](https://www.trendhunter.com/trends/muscle-mates1). ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 36% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Beverage Expansion:** The development of yogurt-based drinks with hydrating benefits foregrounds innovation in functional beverage offerings. - **Cultural Fusion Flavors:** Incorporating global flavors like Bulgarian Ayran into local products introduces opportunities for unique taste experiences in diverse markets. - **Seasonal Product Variation:** Creating season-specific drink variations, such as citrus-infused beverages for warm months, can cater to consumer preferences for refreshing options. ### Industries Being Reshaped - **Dairy Beverages:** The introduction of new yogurt-based drinks highlights evolving trends within the dairy beverage sector, focusing on functional health benefits. - **Flavor Additives:** Incorporating distinct flavors and additives, such as citrus and salt in beverages, outlines potential growth in the flavoring industry. - **Health and Wellness Foods:** The popularity of drinks boasting both nutrition and hydration underscores a shift in the health and wellness food industry towards multifunctionality. ## Related on Trend Hunter - [Minimal-Ingredient Yogurt Drinks](https://www.trendhunter.com/trends/ayran.md) - [Fat-Free Bulgaria Yogurts](https://www.trendhunter.com/trends/bulgaria-yogurt-lb81-plain-fatfree.md) - [Rice-Infused Yogurt Drinks](https://www.trendhunter.com/trends/yogost.md) - [Multifunctional Yogurt Drinks](https://www.trendhunter.com/trends/morinaga-milk.md) - [Refreshing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/siggis-seasonal-tropical-yuzu-skyr.md) - [Functional Dairy Products](https://www.trendhunter.com/trends/skin-care-yogurt.md) - [Collaboration Adaptogenic Refreshments](https://www.trendhunter.com/trends/moment-x-lululemon-lemon-lemon.md) - [Refreshing Lemon Sorbets](https://www.trendhunter.com/trends/refreshing-lemon-sorbets.md) - [Instant Yogurt Smoothies](https://www.trendhunter.com/trends/yogoody.md)