# Ultra-Luxe Serpentine Necklaces Bulgari Jewelry is Celebrating 130 Years With This Snake Necklace By Megan Facciuolo | Published 2014-03-27 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/bulgari-jewelry References: [pursuitist](http://pursuitist.com/ultimate-temptation-necklace-fetes-bulgaris-130th-anniversary/) & [en.bulgari](http://en.bulgari.com/) [Bulgari](https://www.trendhunter.com/trends/serpenti-line) jewelry has always been known as luxurious and finely crafted with the best stones -- no wonder they have been around for so long. What's better to commemorate 130 years in the business than releasing 60-karats of fantasy cut diamonds? The Ultimate Temptation Necklace was recently unveiled at the brand's new store in Rome on brand ambassador Carla Bruni-Sarkozy. Bulgari's branding has been related to the serpent since the 1940s, so the necklace was designed with a similar motif. The magnificent necklace is definitely named appropriately because who could not help but stare in awe at this dazzler -- after all, "diamonds are a girls best friend." The snake-like necklace is complemented by an amazing 12.16-carat drop, but for those who want more bling, there is the 'Serpenti' necklace with a 23.75-carat emerald also presented. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 62% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Jewelry:** This trend of ultra-luxe serpentine necklaces showcases the ongoing demand for high-end, exquisitely crafted jewelry pieces. - **Branded Accessories:** Bulgari's use of the serpent motif in their jewelry presents an opportunity for other luxury brands to create unique and recognizable accessories that align with their brand identity. - **High-value Gemstones:** The inclusion of fantasy cut diamonds and a 23.75-carat emerald in these necklaces highlights the trend of using rare, high-value gemstones to create show-stopping jewelry pieces. ### Who This Affects Most - **Luxury Goods:** This article highlights the luxury goods industry, specifically the jewelry sector, where there is an opportunity for brands to create ultra-luxe pieces that cater to the affluent consumer. - **Fashion and Accessories:** The use of branded accessories, as exemplified by Bulgari's serpent motif in their jewelry, presents a disruptive innovation opportunity for fashion and accessory brands to create unique and iconic pieces. - **Gemstone Mining and Trading:** The trend of using high-value gemstones in jewelry pieces creates opportunities in the gemstone mining and trading industry, where companies can focus on sourcing and supplying rare and valuable stones to meet the demand. ## Related on Trend Hunter - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Ultra-Opulent Jewelry Boutiques](https://www.trendhunter.com/trends/luxury-jewelry-brand-bulgari.md) - [Serpent-Inspired Luxe Timepieces](https://www.trendhunter.com/trends/serpenti-collection.md) - [Symbolic Jewelry Designs](https://www.trendhunter.com/trends/swarovski-lunar-new-year.md) - [High Fashion Jewelry Collections](https://www.trendhunter.com/trends/vera-wang-and-jared-atelier.md) - [Zodiac-Inspired Jewelry](https://www.trendhunter.com/trends/pandoras-lunar-new-year-collection.md) - [Limited-Edition Luxury Necklaces](https://www.trendhunter.com/trends/dior-necklace.md) - [Edelweiss Flower-Inspired Limited-Edition Timepieces](https://www.trendhunter.com/trends/limitededition-timepiece.md) - [LNY-Inspired Jewelry Collections](https://www.trendhunter.com/trends/vivienne-westwoods-lunar-new-year.md)