# Lion-Loving Perfume Ads Bulgari Jasmin Noir Campaign Stars Rachel Weisz and a Big Cat Sidekick By Meghan Young | Published 2011-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bulgari-jasmin-noir References: [justjared.buzznet](http://justjared.buzznet.com/2011/07/08/rachel-weisz-bulgari-jasmin-noir-ad/) & [bulgari](http://www.bulgari.com/) There has always been a soft, predatory look to Rachel Weisz's gaze that made her both alluring and mysterious; perhaps that is why the [Bulgari](https://www.trendhunter.com/trends/limitededition-timepiece) Jasmin Noir ad campaign has her snuggling up sans clothing next to one big lion. Considering that he reminds me of Aslan from 'Narnia' with his equally soft yet kind gaze, there is nothing too worrisome about her posing so close to him. Shot by photographers Mert Alas and Marcus Piggot, the Bulgari Jasmin Noir ad campaign is darkly rich with an exotic element to it. Posing only in Bulgari jewels, which include a yellow gold cocktail ring and a [pink gold watch with pave diamonds](https://www.trendhunter.com/trends/big-bang-watch), Rachel Weisz epitomizes the look of an alluring woman. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 53% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Exotic Advertising Campaigns:** Lion-Loving Perfume Ads showcase the trend of using exotic animals in advertising campaigns, creating a captivating and mysterious aesthetic. - **Nude Advertising:** Bulgari Jasmin Noir Campaign featuring Rachel Weisz emphasizes the trend of using nudity in advertising to create a provocative and sensual appeal. - **Luxury Jewelry Marketing:** The use of Bulgari jewels in the ad campaign highlights the trend of luxury jewelry marketing, elevating the brand's image and desirability. ### Where This Applies - **Perfume:** Lion-Loving Perfume Ads present an opportunity for perfume companies to create captivating and unique campaigns that resonate with consumers. - **Fashion:** The Bulgari Jasmin Noir Campaign featuring Rachel Weisz showcases the potential for fashion brands to incorporate exotic elements into their advertising, creating a bold and memorable impact. - **Jewelry:** The use of Bulgari jewels in the ad campaign highlights opportunities for the jewelry industry to collaborate with other sectors for powerful marketing campaigns. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md)