# Winning Vodka Bottles The Bulbash Champion Bottle Turns Its Logo into a Medal By Laura McQuarrie | Published 2014-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bulbash References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/05/bulbash-champion-limited-edition.html) & [armbrand](http://armbrand.com/works/bulbash-champion/) The packaging for Bulbash Champion Vodka celebrates one of the top types of Belarusian vodka and cleverly transforms the golden Bulbash logo into a prized medal, which the bottle wears with pride on a blue ribbon around its neck. The [Bulbash bottle design](https://www.trendhunter.com/trends/vodka-by-saintwoods) was designed by ARMBRAND as an item that would be just as appealing to locals as well as tourists. The Bulbash brand has become a popular drink among sports enthusiasts, which makes this design seem even more winning. As well, the name of the vodka happens to sound like a Russian chant, which strengthens its message even more. The bottles are marked as a "[special vodka](https://www.trendhunter.com/trends/ukrainian-spirit)," but there's no real occasion or sporting event that the release of the new designs is made to coincide with, other than for celebrations every day. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Celebratory Packaging:** New packaging designs celebrate everyday occasions and create a sense of festivity. - **Functional Branding:** Branding elements also serve as functional design features, such as transforming into a wearable medal. - **Sports & Alcohol:** Trend of combining sports and alcohol to create a unique and targeted product offering. ### Where This Applies - **Alcoholic Beverages:** Opportunity for alcoholic beverage brands to create celebratory packaging designs and functional branding elements. - **Sports Merchandise:** Opportunity for sports merchandise companies to collaborate with alcoholic beverage brands to create unique product offerings. - **Tourism:** Opportunity for tourism companies to market and showcase region-specific alcoholic beverages with celebratory packaging designs. ## Related on Trend Hunter - [Aurora-Inspired Vodka Bottles](https://www.trendhunter.com/trends/grey-goose-bottle.md) - [NBA-Honoring Alcohol Bottles](https://www.trendhunter.com/trends/victor-solomon-x-michelob-ultra.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Custom Chinese Vodka Bottles](https://www.trendhunter.com/trends/dr-samuel-ross.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Charitable Ukrainian-Themed Vodkas](https://www.trendhunter.com/trends/stoli.md)