# Messy Bedhead Branding The Buko Cream Cheese 'Morning Hair' Campaign by Ogilvy & Mather By Armida Ascano | Published 2010-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/buko-cream-cheese References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/buko_cream_cheese) & [arla](http://www.arla.com/products/cheese/cream-cheese/buko-pepper-cream-cheese/) The recent print campaign for Buko Cream Cheese follows bad hair throughout the decades. Entitled 'Morning Hair,' the campaign by [Ogilvy & Mather's](https://www.trendhunter.com/trends/vaseline-world) Denmark office follows the concept of Buko Cream Cheese being at the breakfast table for years. This concept is executed with the tagline "No one has seen more [morning hair](https://www.trendhunter.com/trends/john-frieda-hot-hair-hotline) than Buko. Buko. Part of the breakfast table for the past 76 years," complete with portraiture of hairstyles gone wrong throughout the decades. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 27% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Print Campaigns:** Disruptive innovation opportunities in the print media industry with creative and attention-grabbing campaigns like 'Morning Hair'. - **Nostalgic Marketing:** Opportunities in using nostalgia as a disruptive marketing strategy to evoke emotional connections and engage consumers. - **Storytelling Advertising:** Innovative opportunities in advertising that tell captivating stories to connect with audiences and create memorable brand experiences. ### Sectors Adopting This - **Advertising:** Opportunities for disruptive innovation in the advertising industry by utilizing creative and compelling campaigns like 'Morning Hair'. - **Food and Beverage:** Opportunities for disruptive marketing strategies in the food and beverage industry by leveraging nostalgia and emotional connections in brand campaigns. - **Haircare:** Innovative opportunities in the haircare industry by incorporating storytelling and nostalgia in brand advertising to resonate with consumers. ## Related on Trend Hunter - [Unsightly Oatmeal Campaigns](https://www.trendhunter.com/trends/quaker-deliciously-ugly-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Breakfast-Themed Breakup Campaigns](https://www.trendhunter.com/trends/krusteaz-campaign.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Text Message Cereal Campaigns](https://www.trendhunter.com/trends/weetabix-have-you-had-yours.md) - [Playful Fan Headwear Drops](https://www.trendhunter.com/trends/phillyhead.md)