# Booze-Detecting Print Ads This Built-In Breathalyzer Ad Stops You From Drinking & Driving By Summer Luu | Published 2011-01-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/built-in-breathalyzer-ad References: [copyranter.blogspot](http://copyranter.blogspot.com/2011/01/its-car-magazine-its-breathalyzer-its.html) & [comunicadores.info](http://comunicadores.info/2011/01/10/grupo-ccr-anuncio-bafometro/) In hopes of raising awareness on [drinking and driving](https://www.trendhunter.com/trends/captain-of-the-night-campaign), the Loducca Agency created a Built-In Breathalyzer Ad that was inserted into the December issue of Quatro Rodas magazine. The ad reads: “If you drink, blow.” The booze-detecting fold-out comes with a spout and breath test too, making it definitely handier than most magazine cut-out cards. Inserted in Four Wheels magazine, this Built-In Breathalyzer Ad definitely targets the right demographic. **Implications** - This built-in breahlyzer ad is yet another addition to the various strategies that businesses, governments and anti-impaired driving causes have used to stop the dangerous habit. While its practical and accessible use as a breathalyzer will certainly be effective, what's more is the [awareness an ad campaign brings](https://www.trendhunter.com/trends/winter-water-safety) to the cause, as it is creative, captivating and interesting to audiences who may have otherwise overlooked it. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 19% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Drunk-driving Prevention Ads:** Creative approaches to drunk driving prevention such as the Loducca Agency's built-in breathalyzer ad are raising awareness to the cause. - **Alcohol Testing Technology:** Innovative breathalyzer ads and similar alcohol testing technology are becoming more accessible for personal use with potential market opportunities in the healthcare industry. - **Integrated Marketing Strategies:** More businesses are adopting integrated marketing strategies that bring awareness to a cause while also promoting their brand, as seen in the Loducca Agency's built-in breathalyzer ad. ### Industries Being Reshaped - **Advertising and Marketing:** The advertising industry has potential disruptive innovation opportunities in creating more interactive and engaging ads like the Loducca Agency's built-in breathalyzer ad. - **Alcohol and Beverage Industry:** There are opportunities for the alcohol and beverage industry to collaborate with companies that create alcohol testing technology to promote responsible drinking and prevent drunk-driving. - **Healthcare Industry:** Alcohol testing technology such as breathalyzers have potential disruptive innovation opportunities in the healthcare industry for monitoring and treating alcohol addiction. ## Related on Trend Hunter - [Drunk Driving Detection Tools](https://www.trendhunter.com/trends/drunk-driving-detection.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Workplace-Focused Alcohol Breathalyzers](https://www.trendhunter.com/trends/alcohol-breathalyzers.md) - [Responsible Alcohol Consumption Campaigns](https://www.trendhunter.com/trends/call-it-a-night.md) - [Limited-Edition Rail Safety Beers](https://www.trendhunter.com/trends/rail-safety.md) - [Wearable Smart Rings](https://www.trendhunter.com/trends/cue-ring.md) - [Non-Invasive Digital Alcohol Campaigns](https://www.trendhunter.com/trends/jameson.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md)