# Collaborative Stealthy Footwear Designs Timberland Expands its Build for the Bold Campaign By Amy Duong | Published 2022-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/built-for-the-bold References: [hypebeast](https://hypebeast.com/2022/9/timberland-taps-a-cold-wall-veneda-carter-who-decides-war-release-info) & [timberland](https://www.timberland.com/shop/VFSearchDisplayRes?catalogId=10101&storeId=7101&langId=-1&searchTerm=veneda+carter) Timberland continues to grow its new ongoing Built for the Bold campaign as it showcases three new collaborations that include the talents of Samuel Ross‘ A-COLD-WALL*, WHO DECIDES WAR, and Veneda Carter. The first features work with Veneda Carter as she delivers two footwear silhouettes that update the signature Original Yellow Boot with 6-inch Patent Leather Boots accented with co-branded dog tags and the Tall Lace boots with 100% nubuck leather with a stiletto heel. Speaking about the designs, Carter states, “Growing up in the ’90s and 2000s, I was super fascinated by hip hop culture and how Timbs were styled and worn by some of my favorite artists [...] To have the opportunity to work with Timberland to create my own personal spins on their icon has been such a cool experience. This is a brand I’ve loved for years – they really created boot culture and I’m excited to be part of it.” Image Credit: Timberland ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 55% | Activity: 19% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Collaborative Footwear Designs:** Opportunities for fashion brands to collaborate with artists and innovators to create unique and desirable products. - **Updating Iconic Designs:** Opportunities for brands to refresh their classic designs with new materials and details, appealing to both new and loyal customers. - **Stiletto-heeled Boots:** Opportunities for brands to explore the intersection of rugged and feminine styles with stiletto-heeled boots. ### Who This Affects Most - **Fashion:** Fashion brands can collaborate with artists and innovators to create unique and desirable products, updating their classic designs with new materials, details, and styles. - **Footwear:** Footwear companies can explore the intersection of rugged and feminine styles with stiletto-heeled boots, updating iconic designs with new materials and details that appeal to both new and loyal customers. - **Hip-hop Culture:** Hip-hop culture is a source of inspiration for fashion and footwear brands, who can create products that appeal to fans of the genre and its associated fashion trends. ## Related on Trend Hunter - [Premium Collaborative Glazed Boots](https://www.trendhunter.com/trends/veneda-carter-3.md) - [Workwear-Themed Fashion Team-Ups](https://www.trendhunter.com/trends/telfar-4.md) - [Metallic-Adorned Rugged Boots](https://www.trendhunter.com/trends/veneda-carter-4.md) - [Rebellious Camo Boot Collabs](https://www.trendhunter.com/trends/soldier-x-timberland.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Artful Outdoor Rugged Capsules](https://www.trendhunter.com/trends/toya-horiuchi-timberland.md) - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Reworked Heritage Boots](https://www.trendhunter.com/trends/acne-studios-x-timberland.md) - [High Fashion Workwear Boots](https://www.trendhunter.com/trends/louis-vuitton-and-timberland.md)