# Office-Ready Burger Kits The New Build-Your-Own Smashburger Bar is Designed for Offices By Katherine Pendrill | Published 2022-04-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/buildyourown-smashburger-bar References: [qsrmagazine](https://www.qsrmagazine.com/news/smashburger-releases-new-catering-menu)  Smashburger is helping make the transition back to in-person meetings a little easier with the launch of its new catering line, which includes the Build-Your-Own Smashburger Bar. With some companies starting to welcome their employees back to the office, there is once again a new for office catering. Smashburger hopes to meet that demand by rolling out several new catering options. The first option is the Build-Your-Own Smashburger Bar, which is designed to feed 10 people and features everything you need to build your own individual burger. Other options include the Build-Your-Own Smashburger Bar Variety Option, which includes a variety of different protein options, the [Crispy Chicken](https://www.trendhunter.com/trends/crispy-chicken-slider) Tender Bar, and also Individual Boxed Meals that come with your choice of side. The chain is also offering various drinks, cookies, and other a la carte options. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 86% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Office Catering:** There is an opportunity for disruptive innovation in providing customizable office catering packages that cater to specific company needs. - **Build-your-own Meal Kits:** There is an opportunity for disruptive innovation in creating build-your-own meal kits which provide easy and customizable meal solutions for various occasions. - **Variety Catering Options:** There is an opportunity for disruptive innovation in offering catering options that cater to various dietary restrictions while still providing a wide variety of meals to choose from. ### Who This Affects Most - **Food and Beverages:** Food and beverage companies can offer customizable meal kits that cater to the specific needs of particular audiences, such as office staff. - **Catering Services:** Catering companies that specialize in offering customizable options for office catering or other corporate events can create meal kits that fit the needs and preferences of different clients. - **Meal Kit Delivery Services:** Meal kit delivery services can cater to office lunch needs by offering customizable build-your-own meal kits that can be delivered directly to offices on demand. ## Related on Trend Hunter - [Small-Scale Restaurant Catering Options](https://www.trendhunter.com/trends/chipotle-buildyourown.md) - [Build-Your-Own Burger Boxes](https://www.trendhunter.com/trends/buildyourown-whataburger-boxes.md) - [Restaurant-Inspired Smash Burgers](https://www.trendhunter.com/trends/smashed-bubba-burger.md) - [Summer Barbecue-Themed Burger Menus](https://www.trendhunter.com/trends/summer-of-smash-menu.md) - [Full-Service QSR Bars](https://www.trendhunter.com/trends/smashburger-bar.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Value-Packed Smashed Burgers](https://www.trendhunter.com/trends/big-smasher.md) - [Laidback Restaurant Burger Menus](https://www.trendhunter.com/trends/smashed-burgers.md) - [Flavourful Smash Burger Menus](https://www.trendhunter.com/trends/smash-hit-burge.md)