# Retail Giant Housing Developments John Lewis Partnership Forms New Build-To-Rent Homes in Bromley By Amy Duong | Published 2024-07-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/buildtorent-homes References: [dezeen](https://www.dezeen.com/2024/07/29/john-lewis-partnership-first-housing-development-london/)  British department giant John Lewis has recently received approval to plan and create 353 [build-to-rent homes](https://www.trendhunter.com/trends/department-store-brand-residencies). This will be on its Waitrose supermarket site located in Bromley, London. It is owned and managed by the [John Lewis Partnership](https://www.trendhunter.com/trends/john-lewis-partnership) and the project was approved by the London Borough of Bromley. It will feature apartments of one, two, and three-bedroom options and priority will be given to those who are living and working in the neighborhood. John Lewis Partnership director Katherine Russel speaks about the new project, stating "We're delighted that the elected members have agreed with the recommendations of their planning officials and after receiving significant support from the residents of Bromley. This now gives us the opportunity to enhance the local area, create vital new housing for the local people of Bromley and deliver a [state-of-the-art Waitrose](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers), which sits at the heart of the community." Image Credit: Assael Architecture ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 1% | Activity: 2% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Build-to-rent Housing:** The rise of build-to-rent developments is reshaping urban living by providing flexible housing options with enhanced community integration. - **Retail-residential Integration:** Combining retail spaces with residential developments creates mixed-use environments that cater to modern lifestyle needs. - **Priority Housing for Locals:** Property projects prioritizing locals for new housing units could foster stronger community bonds and sustain local economies. ### Sectors Adopting This - **Real Estate Development:** New build-to-rent housing initiatives offer fresh opportunities for growth and diversification within the real estate sector. - **Retail Management:** Integrating retail and residential properties presents a lucrative chance for retail management to innovate service offerings and customer experiences. - **Urban Planning:** The focus on creating priority housing for locals suggests new approaches in urban planning to enhance local communities. ## Related on Trend Hunter - [Design-Led Lifestyle Brands](https://www.trendhunter.com/trends/john-lewis-partnership.md) - [K-Beauty Retail Partnerships](https://www.trendhunter.com/trends/john-lewis-and-skin-cupid.md) - [Build-To-Rent Market Expansions](https://www.trendhunter.com/trends/starlight-investments.md) - [Affordable Homes Developments](https://www.trendhunter.com/trends/albion-street-housing.md) - [Festive Football Pop-Up Shops](https://www.trendhunter.com/trends/west-ham-united-and-john-lewis.md) - [Gas Holder-Transformed Housing](https://www.trendhunter.com/trends/bromleybybow-gasworks.md) - [Large Headquarter-Transformed Housing](https://www.trendhunter.com/trends/hayes-park-central.md) - [Office-Transformed Co-Living Spaces](https://www.trendhunter.com/trends/cornerstone-project.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md)