# Teddy Bear Metaverses Build-A-Bear Tycoon on Roblox Brings the Brand's Workshop to the Metaverse By Laura McQuarrie | Published 2022-12-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/buildabear-tycoon References: [prnewswire](https://www.prnewswire.com/news-releases/build-a-bear-tycoon-game-by-gamefam-launches-on-roblox-bringing-iconic-experience-to-life-in-the-metaverse-301703284.html) & [roblox](https://www.roblox.com/games/11573230049/Build-A-Bear-Tycoon)  With Build-A-Bear Tycoon, [Build-A-Bear Workshop](https://www.trendhunter.com/trends/buildabear-workshop-1) is venturing into the metaverse so that fans can experience the brand in a new way and build their own imaginative universe with the brand at its center. The [experience on Roblox](https://www.trendhunter.com/trends/monster-high-roblox) was made possible in partnership with professional developer and publisher [Gamefam](https://www.trendhunter.com/trends/gamefam) and the virtual community space carries facets of the brand's real-life workshops to the metaverse; creativity, empowerment, and personalization. To develop an engaging online experience, the brand worked with not just industry veterans but also Gen Z Roblox creators at Gamefam. This phygital space is for selecting, stuffing and personalizing a bear in the metaverse, as well as participating in the heart ceremony, as well as building, collecting and exploring all that Build-A-Bear Tycoon has to offer. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 60% | Activity: 79% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Metaverse Brand Partnerships:** Other brands can partner with virtual developers and communities to bring their products to life in the metaverse. - **Phygital Experiences:** Brands can create hybrid online and offline experiences to engage customers in novel ways and deepen brand loyalty. - **Gen Z Collaboration:** Including young creators in the development process ensures that brand experiences resonate with a younger demographic. ### Sectors Adopting This - **Toy:** Toy companies can leverage the metaverse to create virtual versions of their physical products, fostering creativity and personalization. - **Entertainment:** Entertainment companies can create immersive experiences in the metaverse to promote their movies, shows, and characters. - **Retail:** Retailers can create integrated online-offline experiences that blur the line between physical and virtual retail spaces. ## Related on Trend Hunter - [Teddy Bear NFTs](https://www.trendhunter.com/trends/teddy-bear-nfts.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Fun-Filled Toy Metaverses](https://www.trendhunter.com/trends/walmart-land.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [Tween-Approved Metaverse Worlds](https://www.trendhunter.com/trends/happy-nation.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Fashion Doll Metaverses](https://www.trendhunter.com/trends/rainbow-high.md) - [DIY Project Metaverses](https://www.trendhunter.com/trends/home-depot-campaign-on-roblox.md) - [Iconic Customizable Plush Toys](https://www.trendhunter.com/trends/buildabear-x-hello-kitty.md)