# Custom Sci-Fi Plush Toys The Build-a-Bear Star Wars: The Last Jedi Line Features Eight Characters By Michael Hemsworth | Published 2017-10-31 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/buildabear-star-wars References: [comicbook](http://comicbook.com/starwars/2017/10/30/star-wars-8-last-jedi-build-bear-toys/) & [buildabear](http://buildabear.com/) The release of the latest Star Wars film will take place this December, so the new Build-a-Bear Star Wars: The Last Jedi Line is here to offer young fans a way to express their fandom. The new toys from the brand are hitting store shelves this holiday season and will offer young consumers a way to get their hands on their favorite new characters. The new collection of plush toys includes Porg, Chewbacca and Captain Phasma, amongst others, while there are also a series of [new clothing options](https://www.trendhunter.com/trends/star-wars-collection-2) for makers to dress their bears in. This includes costumes that turn the plush toys into iconic characters such as Rey, a Stormtrooper and much more. The Build-a-Bear Star Wars: The Last Jedi Line is set to be available at locations in the US, Canada and the UK. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Build-a-bear Star Wars: the Last Jedi Line:** Creating themed plush toys based on popular movie franchises offers a way for toy companies to cater to the fandom of young consumers. - **Custom Sci-fi Plush Toys:** The rise of customizable plush toys allows consumers to create unique and personalized products. - **Iconic Character Costumes:** Introducing clothing options that turn plush toys into famous characters provides an opportunity for toy companies to tap into the collectible market. ### Sectors Adopting This - **Toy Manufacturing:** The release of customizable plush toys based on popular movie franchises presents an innovative opportunity for toy manufacturers to reach a wider market. - **Film Merchandise:** Collaborations between movie franchises and toy companies provide an avenue for film studios to further capitalize on their intellectual properties. - **Collectible Market:** Introducing limited edition plush toys with iconic character costumes creates a new line of collectible products for enthusiasts to embrace. ## Related on Trend Hunter - [Transforming Sci-Fi Plush Toys](https://www.trendhunter.com/trends/pillow-pets-star-wars-chewbacca.md) - [Interactive Holiday Plush Toys](https://www.trendhunter.com/trends/bearlieve-bear.md) - [Cartoon-Inspired Plush Toys](https://www.trendhunter.com/trends/build-a-bear.md) - [Beloved Plush Character Toys](https://www.trendhunter.com/trends/collectible-sanrio.md) - [Cuddly Plush Collectibles](https://www.trendhunter.com/trends/skoosherz.md) - [Adult-Focused Plush Toy Launches](https://www.trendhunter.com/trends/after-dark1.md) - [Adult-Targeted Plush Toys](https://www.trendhunter.com/trends/build-a-bear-after-dark.md) - [Festive Sci-Fi Building Toys](https://www.trendhunter.com/trends/gingerbread-atat-walker.md) - [Warming Weighted Plushies](https://www.trendhunter.com/trends/heartwarming-hugs.md)