# Last-Minute Valentine's Gift Partnerships
Build-A-Bear and Uber Direct Partnered for Fast Gifts

By Michael Hemsworth | Published 2026-02-05 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/buildabear-and-uber-direct
References: [retailtimes](https://retailtimes.co.uk/build-a-bear-rescues-last-minute-lovers-with-free-same-day-valentines-delivery-from-uber-direct/) & [merchants.ubereats](https://merchants.ubereats.com/ca/en/services/uber-direct/)

![Last-Minute Valentine's Gift Partnerships](https://cdn.trendhunterstatic.com/thumbs/599/buildabear-and-uber-direct.jpeg)

Build-A-Bear and Uber Direct have announced a partnership that will see the two brands working to support consumers who leave their Valentine's Day gift shopping to the last minute. The partnership will see Build-A-Bear customers able to enjoy same-day delivery with no delivery fee through Uber Direct to help shoppers quickly receive their order in time for February 14. The deliveries will be handled by the Uber Direct courier network to provide peace of mind to shoppers that they can access their order as quickly as necessary this season.

Retail and Operations Director, Europe at Build-A-Bear Workshop Colleen Draper commented on the partnership with Uber Direct saying, "As Valentine’s Day approaches, we know shoppers want gifts that feel meaningful – even when time is tight. A Build-A-Bear teddy or soft toy is a heartfelt, cuddly way to show someone you care, and our free same-day delivery option makes this personalised gift simple and stress-free.”